TikTok Ad Targeting & Audience in Vietnam 2024

by Werner Geyser Last Updated: June 4 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Vietnam. TikTok Ad Targeting in Vietnam now has more than 87.9M Audience.

In May 2025, Ad Targeting in Vietnam exceeds 87.5M.

In June 2025, Ad Targeting in Vietnam exceeds 87.9M, an increase of +341K, and the GDP per capita in Vietnam is $2K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Vietnam Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    47.6M
    54.18%
  • FEMALE
    40.2M
    45.82%

TikTok Targeting Audience Vietnam Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    27.5M
    31.29%
  • 25-34
    35.2M
    40.05%
  • 35-44
    15M
    17.09%
  • 45-54
    6M
    6.92%
  • 55+
    4M
    4.65%

TikTok Targeting Audience Vietnam Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    27.5M
    46.98%
  • Samsung
    13.5M
    23.16%
  • OPPO
    9.8M
    16.86%
  • Vivo
    2.9M
    5.06%
  • Xiaomi
    2.9M
    4.98%
  • RealMe
    1.1M
    1.92%
  • Nokia
    165K
    0.28%
  • HUAWEI
    149K
    0.25%
  • LG
    82K
    0.14%
  • TECNO
    60K
    0.1%
  • SONY
    52K
    0.09%
  • Motorola
    39K
    0.07%
  • ITEL
    16K
    0.03%
  • Honor
    15K
    0.03%
  • OnePlus
    10K
    0.02%
  • ZTE
    8K
    0.01%
  • Infinix
    6K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Vietnam Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Vietnamese
    86.3M
    88.24%
  • English
    7.2M
    7.45%
  • Traditional Chinese
    539K
    0.55%
  • Spanish
    357K
    0.36%
  • Korean
    340K
    0.35%
  • Portuguese
    325K
    0.33%
  • Thai
    307K
    0.31%
  • French
    290K
    0.3%
  • Japanese
    263K
    0.27%
  • Italian
    211K
    0.22%
  • Swedish
    155K
    0.16%
  • Tamil
    141K
    0.14%
  • Indonesian
    135K
    0.14%
  • Hindi
    129K
    0.13%
  • Dutch
    111K
    0.11%
  • Malay
    99K
    0.1%
  • Arabic
    94K
    0.1%
  • Polish
    82K
    0.08%
  • Malayalam
    77K
    0.08%
  • German
    77K
    0.08%
  • Hungarian
    72K
    0.07%
  • Finnish
    68K
    0.07%
  • Russian
    50K
    0.05%
  • Telugu
    48K
    0.05%
  • Turkish
    41K
    0.04%
  • Marathi
    37K
    0.04%
  • Romanian
    36K
    0.04%
  • Gujarati
    32K
    0.03%
  • Czech
    30K
    0.03%
  • Bengali
    20K
    0.02%
  • Kannada
    18K
    0.02%
  • Ukrainian
    9K
    0.01%
  • Punjabi
    9K
    0.01%
  • Hebrew
    6K
    0.01%
  • Greek
    3K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Vietnam Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Beauty & Personal Care
    64.7M
    6.41%
  • Apparel & Accessories
    63.5M
    6.29%
  • Apps
    62.9M
    6.23%
  • Food & Beverage
    62.6M
    6.2%
  • Tech & Electronics
    61.9M
    6.13%
  • News & Entertainment
    60.7M
    6.02%
  • Household Products
    60.6M
    6%
  • Games
    59.2M
    5.86%
  • Business Services
    58.5M
    5.8%
  • Life Services
    56.3M
    5.57%
  • Home Improvement
    56M
    5.55%
  • Appliances
    54.6M
    5.41%
  • Baby, Kids & Maternity
    50.8M
    5.04%
  • Vehicles & Transportation
    45.7M
    4.53%
  • Sports & Outdoors
    44.1M
    4.37%
  • Education
    42.7M
    4.23%
  • Travel
    31M
    3.08%
  • E-Commerce
    28.8M
    2.86%
  • Financial Services
    23.1M
    2.29%
  • Pets
    21.7M
    2.15%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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