TikTok Ad Targeting & Audience in Spain 2024

by Werner Geyser Last Updated: June 4 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Spain. TikTok Ad Targeting in Spain now has more than 22.3M Audience.

In May 2025, Ad Targeting in Spain exceeds 22.1M.

In June 2025, Ad Targeting in Spain exceeds 22.3M, an increase of +199K, and the GDP per capita in Spain is $27.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Spain Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    9.6M
    43.07%
  • FEMALE
    12.7M
    56.93%

TikTok Targeting Audience Spain Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    4.2M
    19.09%
  • 25-34
    5.4M
    24.33%
  • 35-44
    4.3M
    19.3%
  • 45-54
    4.3M
    19.25%
  • 55+
    4M
    18.03%

TikTok Targeting Audience Spain Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    4.6M
    42.68%
  • Samsung
    2.6M
    24.3%
  • Xiaomi
    2.2M
    20.71%
  • OPPO
    721K
    6.67%
  • HUAWEI
    196K
    1.81%
  • Vivo
    148K
    1.37%
  • RealMe
    85K
    0.79%
  • Honor
    49K
    0.45%
  • OnePlus
    44K
    0.41%
  • Motorola
    31K
    0.29%
  • LG
    28K
    0.26%
  • ZTE
    9K
    0.08%
  • SONY
    5K
    0.05%
  • TECNO
    4K
    0.04%
  • Nokia
    4K
    0.04%
  • Infinix
    4K
    0.04%
  • Zen Admire Unity
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Spain Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Spanish
    20.8M
    71.98%
  • English
    4.5M
    15.64%
  • French
    584K
    2.02%
  • Arabic
    464K
    1.6%
  • Portuguese
    409K
    1.41%
  • Italian
    388K
    1.34%
  • Romanian
    198K
    0.68%
  • Tamil
    147K
    0.51%
  • Russian
    145K
    0.5%
  • Bengali
    142K
    0.49%
  • German
    131K
    0.45%
  • Traditional Chinese
    105K
    0.36%
  • Dutch
    97K
    0.33%
  • Japanese
    71K
    0.25%
  • Finnish
    69K
    0.24%
  • Polish
    66K
    0.23%
  • Swedish
    65K
    0.22%
  • Hindi
    55K
    0.19%
  • Malayalam
    54K
    0.19%
  • Turkish
    47K
    0.16%
  • Telugu
    43K
    0.15%
  • Malay
    39K
    0.13%
  • Hungarian
    38K
    0.13%
  • Ukrainian
    35K
    0.12%
  • Vietnamese
    34K
    0.12%
  • Kannada
    32K
    0.11%
  • Indonesian
    31K
    0.11%
  • Korean
    20K
    0.07%
  • Gujarati
    16K
    0.06%
  • Punjabi
    15K
    0.05%
  • Marathi
    15K
    0.05%
  • Czech
    12K
    0.04%
  • Thai
    8K
    0.03%
  • Greek
    5K
    0.02%
  • Hebrew
    2K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Spain Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    13.2M
    6%
  • News & Entertainment
    13.1M
    5.95%
  • Business Services
    12.6M
    5.7%
  • Beauty & Personal Care
    12.5M
    5.69%
  • Apparel & Accessories
    12.4M
    5.63%
  • Food & Beverage
    12.2M
    5.54%
  • Life Services
    12M
    5.45%
  • Travel
    11.8M
    5.36%
  • Tech & Electronics
    11.7M
    5.3%
  • Games
    11.3M
    5.15%
  • Vehicles & Transportation
    11.2M
    5.1%
  • Home Improvement
    10.9M
    4.96%
  • Household Products
    10.9M
    4.94%
  • Financial Services
    10.5M
    4.78%
  • Appliances
    10.4M
    4.72%
  • Education
    9.8M
    4.47%
  • E-Commerce
    9.5M
    4.33%
  • Sports & Outdoors
    9.2M
    4.16%
  • Pets
    7.4M
    3.38%
  • Baby, Kids & Maternity
    7.4M
    3.36%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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