TikTok Ad Targeting & Audience in South Africa 2024

by Werner Geyser Last Updated: June 4 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in South Africa. TikTok Ad Targeting in South Africa now has more than 28.2M Audience.

In May 2025, Ad Targeting in South Africa exceeds 28.3M.

In June 2025, Ad Targeting in South Africa exceeds 28.2M, an increase of -189K, and the GDP per capita in South Africa is $5K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience South Africa Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    16.9M
    60.05%
  • FEMALE
    11.2M
    39.95%

TikTok Targeting Audience South Africa Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    7.4M
    26.31%
  • 25-34
    12.7M
    45.28%
  • 35-44
    4.5M
    16.24%
  • 45-54
    2M
    7.14%
  • 55+
    1.4M
    5.03%

TikTok Targeting Audience South Africa Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    5.3M
    47.36%
  • Apple
    2.2M
    19.81%
  • HUAWEI
    2M
    18.22%
  • OPPO
    497K
    4.37%
  • Nokia
    316K
    2.78%
  • Vivo
    276K
    2.43%
  • TECNO
    198K
    1.74%
  • Xiaomi
    193K
    1.7%
  • Honor
    84K
    0.74%
  • LG
    34K
    0.3%
  • ITEL
    30K
    0.26%
  • SONY
    8K
    0.07%
  • ZTE
    6K
    0.05%
  • Infinix
    6K
    0.05%
  • RealMe
    4K
    0.04%
  • OnePlus
    3K
    0.03%
  • Motorola
    3K
    0.03%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience South Africa Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    28M
    89.31%
  • Tamil
    389K
    1.24%
  • Spanish
    316K
    1.01%
  • Portuguese
    274K
    0.87%
  • Japanese
    222K
    0.71%
  • French
    170K
    0.54%
  • Italian
    162K
    0.52%
  • Malayalam
    160K
    0.51%
  • Telugu
    140K
    0.45%
  • Indonesian
    136K
    0.43%
  • Hindi
    129K
    0.41%
  • Dutch
    128K
    0.41%
  • Arabic
    126K
    0.4%
  • Malay
    117K
    0.37%
  • Polish
    109K
    0.35%
  • Swedish
    87K
    0.28%
  • Traditional Chinese
    86K
    0.27%
  • Kannada
    76K
    0.24%
  • Turkish
    74K
    0.24%
  • Finnish
    68K
    0.22%
  • Gujarati
    62K
    0.2%
  • German
    60K
    0.19%
  • Vietnamese
    50K
    0.16%
  • Marathi
    34K
    0.11%
  • Bengali
    33K
    0.11%
  • Hungarian
    28K
    0.09%
  • Punjabi
    26K
    0.08%
  • Russian
    20K
    0.06%
  • Romanian
    19K
    0.06%
  • Czech
    17K
    0.05%
  • Thai
    16K
    0.05%
  • Korean
    13K
    0.04%
  • Hebrew
    4K
    0.01%
  • Ukrainian
    2K
    0.01%
  • Greek
    2K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok South Africa Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    22M
    7.37%
  • News & Entertainment
    21.5M
    7.21%
  • Beauty & Personal Care
    19.9M
    6.66%
  • Food & Beverage
    19.4M
    6.49%
  • Business Services
    18.3M
    6.12%
  • Tech & Electronics
    17.8M
    5.97%
  • Life Services
    17.7M
    5.92%
  • Financial Services
    17.5M
    5.87%
  • Games
    16.6M
    5.57%
  • Apparel & Accessories
    16.2M
    5.42%
  • Vehicles & Transportation
    15.1M
    5.04%
  • Household Products
    14.5M
    4.85%
  • Home Improvement
    12.9M
    4.32%
  • Baby, Kids & Maternity
    12.5M
    4.19%
  • Travel
    12.3M
    4.11%
  • Education
    12.2M
    4.1%
  • Appliances
    11.9M
    4%
  • E-Commerce
    8.5M
    2.85%
  • Sports & Outdoors
    6.8M
    2.3%
  • Pets
    4.8M
    1.63%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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