TikTok Ad Targeting & Audience in Taiwan 2024

by Werner Geyser Last Updated: June 4 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Taiwan. TikTok Ad Targeting in Taiwan now has more than 9.9M Audience.

In May 2025, Ad Targeting in Taiwan exceeds 9.9M.

In June 2025, Ad Targeting in Taiwan exceeds 9.9M, an increase of +64K, and the GDP per capita in Taiwan is $24K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Taiwan Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    4.9M
    49.55%
  • FEMALE
    5M
    50.45%

TikTok Targeting Audience Taiwan Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    1.6M
    16.91%
  • 25-34
    2.8M
    28.03%
  • 35-44
    2.9M
    29.73%
  • 45-54
    1.2M
    12.46%
  • 55+
    1.2M
    12.87%

TikTok Targeting Audience Taiwan Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    2.5M
    57.58%
  • Samsung
    758K
    17.11%
  • OPPO
    564K
    12.73%
  • Xiaomi
    213K
    4.81%
  • Vivo
    213K
    4.81%
  • RealMe
    58K
    1.31%
  • HUAWEI
    21K
    0.47%
  • SONY
    20K
    0.45%
  • Honor
    7K
    0.16%
  • Infinix
    6K
    0.14%
  • LG
    5K
    0.11%
  • Motorola
    4K
    0.09%
  • Nokia
    3K
    0.07%
  • OnePlus
    2K
    0.05%
  • Zen Admire Unity
    1K
    0.02%
  • ZTE
    1K
    0.02%
  • TECNO
    1K
    0.02%
  • ITEL
    1K
    0.02%
  • Discovery
    1K
    0.02%

TikTok Targeting Audience Taiwan Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Traditional Chinese
    7.9M
    75.69%
  • English
    790K
    7.55%
  • Indonesian
    592K
    5.65%
  • Vietnamese
    552K
    5.27%
  • Japanese
    221K
    2.11%
  • Thai
    141K
    1.35%
  • Korean
    43K
    0.41%
  • Spanish
    42K
    0.4%
  • Malay
    30K
    0.29%
  • Italian
    12K
    0.11%
  • Tamil
    11K
    0.11%
  • Arabic
    10K
    0.1%
  • French
    9K
    0.09%
  • Turkish
    7K
    0.07%
  • Portuguese
    7K
    0.07%
  • Polish
    7K
    0.07%
  • Hungarian
    7K
    0.07%
  • Hindi
    7K
    0.07%
  • Swedish
    6K
    0.06%
  • German
    6K
    0.06%
  • Russian
    5K
    0.05%
  • Malayalam
    5K
    0.05%
  • Dutch
    5K
    0.05%
  • Telugu
    4K
    0.04%
  • Finnish
    4K
    0.04%
  • Marathi
    3K
    0.03%
  • Kannada
    3K
    0.03%
  • Gujarati
    3K
    0.03%
  • Romanian
    2K
    0.02%
  • Ukrainian
    1K
    0.01%
  • Rajasthani
    1K
    0.01%
  • Punjabi
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Hebrew
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Greek
    1K
    0.01%
  • Czech
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Bengali
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok Taiwan Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Games
    6.2M
    8.5%
  • Apps
    6M
    8.29%
  • News & Entertainment
    5.5M
    7.6%
  • Tech & Electronics
    4.9M
    6.76%
  • Beauty & Personal Care
    4.8M
    6.58%
  • Food & Beverage
    4.7M
    6.45%
  • Apparel & Accessories
    4.6M
    6.37%
  • Business Services
    4.3M
    5.97%
  • Household Products
    4.3M
    5.93%
  • Home Improvement
    4M
    5.52%
  • Life Services
    4M
    5.46%
  • Vehicles & Transportation
    3.9M
    5.42%
  • Appliances
    3.6M
    4.93%
  • Education
    2.8M
    3.85%
  • Travel
    2.5M
    3.53%
  • Sports & Outdoors
    2.4M
    3.39%
  • E-Commerce
    1.1M
    1.55%
  • Pets
    1.1M
    1.54%
  • Baby, Kids & Maternity
    1M
    1.46%
  • Financial Services
    663K
    0.9%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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