TikTok Ad Targeting & Audience in Mexico 2024

by Werner Geyser Last Updated: June 4 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Mexico. TikTok Ad Targeting in Mexico now has more than 102.1M Audience.

In May 2025, Ad Targeting in Mexico exceeds 101.8M.

In June 2025, Ad Targeting in Mexico exceeds 102.1M, an increase of +226K, and the GDP per capita in Mexico is $8.3K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Targeting Audience Mexico Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    57.5M
    56.4%
  • FEMALE
    44.5M
    43.6%

TikTok Targeting Audience Mexico Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    27.9M
    27.35%
  • 25-34
    45.7M
    44.77%
  • 35-44
    14.1M
    13.88%
  • 45-54
    7.9M
    7.78%
  • 55+
    6.3M
    6.22%

TikTok Targeting Audience Mexico Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    14.2M
    29.92%
  • Samsung
    11.3M
    23.79%
  • Motorola
    7.7M
    16.32%
  • Xiaomi
    4.6M
    9.67%
  • OPPO
    4.3M
    9.19%
  • HUAWEI
    2.6M
    5.6%
  • Honor
    650K
    1.36%
  • ZTE
    626K
    1.31%
  • Vivo
    553K
    1.16%
  • LG
    291K
    0.61%
  • RealMe
    235K
    0.49%
  • OnePlus
    163K
    0.34%
  • Nokia
    80K
    0.17%
  • SONY
    16K
    0.03%
  • Infinix
    7K
    0.01%
  • TECNO
    5K
    0.01%
  • ITEL
    4K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Mexico Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Spanish
    101.1M
    86.38%
  • English
    10.7M
    9.16%
  • Portuguese
    873K
    0.75%
  • Italian
    671K
    0.57%
  • French
    618K
    0.53%
  • Japanese
    491K
    0.42%
  • Tamil
    353K
    0.3%
  • Traditional Chinese
    263K
    0.22%
  • Korean
    145K
    0.12%
  • Swedish
    136K
    0.12%
  • Malayalam
    121K
    0.1%
  • Telugu
    114K
    0.1%
  • Polish
    113K
    0.1%
  • Malay
    109K
    0.09%
  • Dutch
    108K
    0.09%
  • Finnish
    107K
    0.09%
  • German
    104K
    0.09%
  • Hindi
    103K
    0.09%
  • Turkish
    102K
    0.09%
  • Arabic
    92K
    0.08%
  • Vietnamese
    86K
    0.07%
  • Hungarian
    77K
    0.07%
  • Indonesian
    76K
    0.06%
  • Kannada
    66K
    0.06%
  • Russian
    53K
    0.05%
  • Marathi
    46K
    0.04%
  • Romanian
    37K
    0.03%
  • Gujarati
    33K
    0.03%
  • Thai
    30K
    0.03%
  • Czech
    27K
    0.02%
  • Bengali
    21K
    0.02%
  • Punjabi
    18K
    0.02%
  • Hebrew
    7K
    0.01%
  • Ukrainian
    6K
    0.01%
  • Greek
    5K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Mexico Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    67.1M
    6.45%
  • Food & Beverage
    66.1M
    6.36%
  • News & Entertainment
    64.2M
    6.18%
  • Games
    62.2M
    5.98%
  • Beauty & Personal Care
    62M
    5.96%
  • Life Services
    58.6M
    5.64%
  • Apparel & Accessories
    58.1M
    5.59%
  • Tech & Electronics
    57.7M
    5.55%
  • Household Products
    55.2M
    5.31%
  • Business Services
    55M
    5.29%
  • Vehicles & Transportation
    54.8M
    5.27%
  • Travel
    50.8M
    4.89%
  • E-Commerce
    48.6M
    4.67%
  • Home Improvement
    46.7M
    4.49%
  • Financial Services
    45.7M
    4.4%
  • Appliances
    45M
    4.33%
  • Education
    43M
    4.14%
  • Baby, Kids & Maternity
    40M
    3.85%
  • Pets
    37.2M
    3.58%
  • Sports & Outdoors
    21.5M
    2.07%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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