TikTok Ad Targeting & Audience in Thailand 2024

by Werner Geyser Last Updated: June 4 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Thailand. TikTok Ad Targeting in Thailand now has more than 65.2M Audience.

In May 2025, Ad Targeting in Thailand exceeds 65.3M.

In June 2025, Ad Targeting in Thailand exceeds 65.2M, an increase of -22K, and the GDP per capita in Thailand is $7.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Thailand Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    29.6M
    45.43%
  • FEMALE
    35.6M
    54.57%

TikTok Targeting Audience Thailand Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    13.6M
    20.86%
  • 25-34
    24.9M
    38.21%
  • 35-44
    12.2M
    18.74%
  • 45-54
    7.2M
    11.16%
  • 55+
    7.1M
    11.03%

TikTok Targeting Audience Thailand Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    11.8M
    35.29%
  • OPPO
    6.8M
    20.25%
  • Samsung
    5.8M
    17.24%
  • Vivo
    5M
    14.95%
  • Xiaomi
    1.5M
    4.48%
  • RealMe
    1.2M
    3.83%
  • HUAWEI
    686K
    2.04%
  • Infinix
    257K
    0.76%
  • Honor
    96K
    0.29%
  • TECNO
    86K
    0.26%
  • ITEL
    63K
    0.19%
  • Motorola
    54K
    0.16%
  • Nokia
    29K
    0.09%
  • OnePlus
    26K
    0.08%
  • ZTE
    21K
    0.06%
  • SONY
    6K
    0.02%
  • LG
    4K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Thailand Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Thai
    60M
    84.42%
  • English
    8.5M
    12.08%
  • Traditional Chinese
    361K
    0.51%
  • Japanese
    291K
    0.41%
  • Spanish
    195K
    0.27%
  • Vietnamese
    168K
    0.24%
  • Indonesian
    162K
    0.23%
  • Korean
    124K
    0.17%
  • Tamil
    108K
    0.15%
  • French
    104K
    0.15%
  • Malay
    102K
    0.14%
  • Arabic
    82K
    0.12%
  • Hindi
    77K
    0.11%
  • Malayalam
    75K
    0.11%
  • Italian
    61K
    0.09%
  • Portuguese
    57K
    0.08%
  • Russian
    55K
    0.08%
  • Polish
    42K
    0.06%
  • Hungarian
    42K
    0.06%
  • German
    41K
    0.06%
  • Swedish
    38K
    0.05%
  • Hebrew
    38K
    0.05%
  • Dutch
    36K
    0.05%
  • Finnish
    32K
    0.05%
  • Turkish
    31K
    0.04%
  • Telugu
    31K
    0.04%
  • Bengali
    30K
    0.04%
  • Gujarati
    27K
    0.04%
  • Marathi
    19K
    0.03%
  • Kannada
    19K
    0.03%
  • Romanian
    10K
    0.01%
  • Czech
    10K
    0.01%
  • Punjabi
    8K
    0.01%
  • Greek
    4K
    0.01%
  • Ukrainian
    3K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Thailand Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Beauty & Personal Care
    50M
    6.48%
  • Apparel & Accessories
    48.6M
    6.29%
  • Food & Beverage
    47.8M
    6.19%
  • Tech & Electronics
    46.6M
    6.04%
  • Apps
    46.1M
    5.97%
  • News & Entertainment
    45.3M
    5.86%
  • Household Products
    44.2M
    5.72%
  • Appliances
    42.5M
    5.5%
  • Business Services
    41.3M
    5.35%
  • Home Improvement
    41.3M
    5.34%
  • Life Services
    41.1M
    5.32%
  • Vehicles & Transportation
    40.2M
    5.21%
  • Games
    39.3M
    5.09%
  • Sports & Outdoors
    30.7M
    3.98%
  • Baby, Kids & Maternity
    30.2M
    3.92%
  • Travel
    30.1M
    3.89%
  • Financial Services
    27.8M
    3.6%
  • E-Commerce
    27.5M
    3.56%
  • Education
    25.9M
    3.35%
  • Pets
    25.9M
    3.35%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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