TikTok Ad Targeting & Audience in United Kingdom 2024

by Werner Geyser Last Updated: June 4 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in United Kingdom. TikTok Ad Targeting in United Kingdom now has more than 28.8M Audience.

In May 2025, Ad Targeting in United Kingdom exceeds 28.5M.

In June 2025, Ad Targeting in United Kingdom exceeds 28.8M, an increase of +253K, and the GDP per capita in United Kingdom is $40.3K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience United Kingdom Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    12.4M
    43.3%
  • FEMALE
    16.3M
    56.7%

TikTok Targeting Audience United Kingdom Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    6.6M
    23.06%
  • 25-34
    9M
    31.32%
  • 35-44
    5.8M
    20.21%
  • 45-54
    3.8M
    13.35%
  • 55+
    3.4M
    12.06%

TikTok Targeting Audience United Kingdom Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    9.2M
    71.34%
  • Samsung
    3M
    23.67%
  • OPPO
    166K
    1.28%
  • Xiaomi
    149K
    1.15%
  • HUAWEI
    117K
    0.9%
  • Motorola
    60K
    0.46%
  • OnePlus
    49K
    0.38%
  • Honor
    27K
    0.21%
  • SONY
    21K
    0.16%
  • Nokia
    17K
    0.13%
  • Vivo
    11K
    0.08%
  • RealMe
    9K
    0.07%
  • Infinix
    8K
    0.06%
  • TECNO
    5K
    0.04%
  • LG
    3K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • ZTE
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience United Kingdom Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    27.8M
    83.91%
  • Spanish
    637K
    1.92%
  • Arabic
    477K
    1.44%
  • Romanian
    402K
    1.21%
  • Polish
    367K
    1.11%
  • French
    349K
    1.05%
  • Tamil
    339K
    1.02%
  • Italian
    288K
    0.87%
  • Portuguese
    232K
    0.7%
  • Russian
    212K
    0.64%
  • Hindi
    209K
    0.63%
  • Japanese
    161K
    0.48%
  • Turkish
    141K
    0.42%
  • Malayalam
    130K
    0.39%
  • German
    126K
    0.38%
  • Dutch
    125K
    0.38%
  • Traditional Chinese
    109K
    0.33%
  • Indonesian
    109K
    0.33%
  • Telugu
    96K
    0.29%
  • Swedish
    93K
    0.28%
  • Malay
    90K
    0.27%
  • Hungarian
    78K
    0.23%
  • Punjabi
    69K
    0.21%
  • Gujarati
    62K
    0.19%
  • Kannada
    61K
    0.18%
  • Vietnamese
    57K
    0.17%
  • Bengali
    57K
    0.17%
  • Finnish
    55K
    0.17%
  • Korean
    43K
    0.13%
  • Ukrainian
    34K
    0.1%
  • Thai
    32K
    0.1%
  • Marathi
    31K
    0.09%
  • Czech
    30K
    0.09%
  • Greek
    29K
    0.09%
  • Hebrew
    8K
    0.02%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok United Kingdom Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    17.3M
    6.22%
  • News & Entertainment
    17.1M
    6.16%
  • Beauty & Personal Care
    16.7M
    6.03%
  • Apparel & Accessories
    16.2M
    5.85%
  • Games
    15.9M
    5.73%
  • Business Services
    15.8M
    5.71%
  • Food & Beverage
    15.8M
    5.69%
  • Life Services
    15M
    5.39%
  • Household Products
    14.9M
    5.36%
  • Travel
    14.8M
    5.34%
  • Home Improvement
    14.4M
    5.19%
  • Tech & Electronics
    13.8M
    4.99%
  • Vehicles & Transportation
    13.4M
    4.84%
  • Appliances
    13.2M
    4.75%
  • Financial Services
    13.1M
    4.73%
  • Sports & Outdoors
    11.8M
    4.25%
  • Pets
    10.1M
    3.63%
  • Baby, Kids & Maternity
    9.9M
    3.59%
  • E-Commerce
    9.1M
    3.3%
  • Education
    9.1M
    3.27%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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