TikTok Ad Targeting & Audience in Ireland 2024

by Werner Geyser Last Updated: June 4 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Ireland. TikTok Ad Targeting in Ireland now has more than 2.7M Audience.

In May 2025, Ad Targeting in Ireland exceeds 2.7M.

In June 2025, Ad Targeting in Ireland exceeds 2.7M, an increase of +16K, and the GDP per capita in Ireland is $83.8K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Ireland Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    1.1M
    40.83%
  • FEMALE
    1.6M
    59.17%

TikTok Targeting Audience Ireland Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.04%
  • 18-24
    829K
    30.09%
  • 25-34
    798K
    28.97%
  • 35-44
    461K
    16.73%
  • 45-54
    388K
    14.08%
  • 55+
    278K
    10.09%

TikTok Targeting Audience Ireland Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    1M
    69.51%
  • Samsung
    355K
    23.48%
  • Xiaomi
    36K
    2.38%
  • OPPO
    21K
    1.39%
  • HUAWEI
    19K
    1.26%
  • OnePlus
    11K
    0.73%
  • Nokia
    5K
    0.33%
  • Motorola
    3K
    0.2%
  • Zen Admire Unity
    1K
    0.07%
  • ZTE
    1K
    0.07%
  • Vivo
    1K
    0.07%
  • TECNO
    1K
    0.07%
  • SONY
    1K
    0.07%
  • RealMe
    1K
    0.07%
  • LG
    1K
    0.07%
  • Infinix
    1K
    0.07%
  • ITEL
    1K
    0.07%
  • Honor
    1K
    0.07%
  • Discovery
    1K
    0.07%

TikTok Targeting Audience Ireland Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    2.6M
    81.31%
  • Spanish
    80K
    2.47%
  • Russian
    53K
    1.63%
  • Polish
    51K
    1.57%
  • French
    48K
    1.48%
  • Romanian
    47K
    1.45%
  • Portuguese
    40K
    1.23%
  • Italian
    35K
    1.08%
  • Tamil
    33K
    1.02%
  • Arabic
    24K
    0.74%
  • German
    18K
    0.56%
  • Japanese
    14K
    0.43%
  • Dutch
    14K
    0.43%
  • Malayalam
    13K
    0.4%
  • Traditional Chinese
    11K
    0.34%
  • Ukrainian
    10K
    0.31%
  • Turkish
    9K
    0.28%
  • Swedish
    9K
    0.28%
  • Malay
    9K
    0.28%
  • Indonesian
    9K
    0.28%
  • Hungarian
    9K
    0.28%
  • Hindi
    9K
    0.28%
  • Telugu
    8K
    0.25%
  • Korean
    8K
    0.25%
  • Finnish
    7K
    0.22%
  • Kannada
    6K
    0.19%
  • Vietnamese
    5K
    0.15%
  • Gujarati
    5K
    0.15%
  • Czech
    4K
    0.12%
  • Thai
    3K
    0.09%
  • Bengali
    3K
    0.09%
  • Punjabi
    2K
    0.06%
  • Marathi
    2K
    0.06%
  • Greek
    2K
    0.06%
  • Rajasthani
    1K
    0.03%
  • Oriya
    1K
    0.03%
  • Hebrew
    1K
    0.03%
  • Haryanavi
    1K
    0.03%
  • Bihari
    1K
    0.03%
  • Assamese
    1K
    0.03%

TikTok Ireland Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Beauty & Personal Care
    1.6M
    6.06%
  • Apps
    1.6M
    5.95%
  • News & Entertainment
    1.5M
    5.91%
  • Food & Beverage
    1.5M
    5.71%
  • Business Services
    1.5M
    5.63%
  • Life Services
    1.5M
    5.6%
  • Games
    1.5M
    5.6%
  • Apparel & Accessories
    1.5M
    5.6%
  • Travel
    1.3M
    5.17%
  • Financial Services
    1.3M
    5.13%
  • Household Products
    1.3M
    5.09%
  • Home Improvement
    1.3M
    4.99%
  • Vehicles & Transportation
    1.3M
    4.95%
  • Sports & Outdoors
    1.2M
    4.73%
  • Tech & Electronics
    1.2M
    4.68%
  • Education
    1.1M
    4.3%
  • Baby, Kids & Maternity
    1.1M
    4.26%
  • Appliances
    1.1M
    4.1%
  • E-Commerce
    920K
    3.41%
  • Pets
    842K
    3.12%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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