TikTok Ad Targeting & Audience in Finland 2024

by Werner Geyser Last Updated: June 4 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Finland. TikTok Ad Targeting in Finland now has more than 1.8M Audience.

In May 2025, Ad Targeting in Finland exceeds 1.8M.

In June 2025, Ad Targeting in Finland exceeds 1.8M, an increase of +17K, and the GDP per capita in Finland is $49K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

Powered by
View TikTok targeting ads

TikTok Targeting Audience Finland Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    799K
    43.31%
  • FEMALE
    1M
    56.69%

TikTok Targeting Audience Finland Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.05%
  • 18-24
    603K
    32.67%
  • 25-34
    597K
    32.34%
  • 35-44
    272K
    14.73%
  • 45-54
    203K
    11%
  • 55+
    170K
    9.21%

TikTok Targeting Audience Finland Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    607K
    62.38%
  • Samsung
    196K
    20.14%
  • OnePlus
    89K
    9.15%
  • Xiaomi
    35K
    3.6%
  • Honor
    13K
    1.34%
  • HUAWEI
    10K
    1.03%
  • Motorola
    5K
    0.51%
  • SONY
    3K
    0.31%
  • OPPO
    3K
    0.31%
  • Nokia
    3K
    0.31%
  • Zen Admire Unity
    1K
    0.1%
  • ZTE
    1K
    0.1%
  • Vivo
    1K
    0.1%
  • TECNO
    1K
    0.1%
  • RealMe
    1K
    0.1%
  • LG
    1K
    0.1%
  • Infinix
    1K
    0.1%
  • ITEL
    1K
    0.1%
  • Discovery
    1K
    0.1%

TikTok Targeting Audience Finland Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Finnish
    1.4M
    51.63%
  • English
    969K
    33.94%
  • Swedish
    96K
    3.36%
  • Russian
    64K
    2.24%
  • Spanish
    34K
    1.19%
  • Arabic
    30K
    1.05%
  • Tamil
    20K
    0.7%
  • French
    16K
    0.56%
  • German
    14K
    0.49%
  • Italian
    13K
    0.46%
  • Turkish
    11K
    0.39%
  • Ukrainian
    9K
    0.32%
  • Portuguese
    9K
    0.32%
  • Traditional Chinese
    8K
    0.28%
  • Thai
    7K
    0.25%
  • Malayalam
    7K
    0.25%
  • Japanese
    7K
    0.25%
  • Vietnamese
    6K
    0.21%
  • Telugu
    6K
    0.21%
  • Polish
    6K
    0.21%
  • Romanian
    5K
    0.18%
  • Korean
    5K
    0.18%
  • Hindi
    5K
    0.18%
  • Malay
    4K
    0.14%
  • Kannada
    4K
    0.14%
  • Indonesian
    4K
    0.14%
  • Hungarian
    4K
    0.14%
  • Dutch
    4K
    0.14%
  • Marathi
    2K
    0.07%
  • Gujarati
    2K
    0.07%
  • Rajasthani
    1K
    0.04%
  • Punjabi
    1K
    0.04%
  • Oriya
    1K
    0.04%
  • Hebrew
    1K
    0.04%
  • Haryanavi
    1K
    0.04%
  • Greek
    1K
    0.04%
  • Czech
    1K
    0.04%
  • Bihari
    1K
    0.04%
  • Bengali
    1K
    0.04%
  • Assamese
    1K
    0.04%

TikTok Finland Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    1.1M
    5.74%
  • Food & Beverage
    1.1M
    5.73%
  • Apps
    1.1M
    5.71%
  • Beauty & Personal Care
    1.1M
    5.62%
  • Games
    1M
    5.45%
  • Life Services
    1M
    5.42%
  • Apparel & Accessories
    1M
    5.39%
  • Business Services
    1M
    5.34%
  • Tech & Electronics
    1M
    5.23%
  • E-Commerce
    1M
    5.2%
  • Travel
    995K
    5.07%
  • Home Improvement
    991K
    5.05%
  • Vehicles & Transportation
    980K
    4.99%
  • Household Products
    979K
    4.99%
  • Education
    946K
    4.82%
  • Sports & Outdoors
    919K
    4.68%
  • Appliances
    843K
    4.29%
  • Financial Services
    831K
    4.23%
  • Baby, Kids & Maternity
    697K
    3.55%
  • Pets
    690K
    3.51%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

If you like this TikTok Ad Targeting & Audience 2024 page, please share it with more people.

If you have any questions or have any needs, Please contact us:[email protected].