TikTok Ad Targeting & Audience in Malaysia 2024

by Werner Geyser Last Updated: June 4 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Malaysia. TikTok Ad Targeting in Malaysia now has more than 34.9M Audience.

In May 2025, Ad Targeting in Malaysia exceeds 34.8M.

In June 2025, Ad Targeting in Malaysia exceeds 34.9M, an increase of +90K, and the GDP per capita in Malaysia is $10.4K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Malaysia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    16.9M
    48.62%
  • FEMALE
    17.9M
    51.38%

TikTok Targeting Audience Malaysia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    8.5M
    24.38%
  • 25-34
    13.3M
    38.06%
  • 35-44
    6.8M
    19.49%
  • 45-54
    3.4M
    9.85%
  • 55+
    2.8M
    8.21%

TikTok Targeting Audience Malaysia Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    5.7M
    32.72%
  • Vivo
    3M
    17.39%
  • OPPO
    2.9M
    16.73%
  • Samsung
    2.2M
    12.61%
  • Xiaomi
    1.7M
    9.66%
  • RealMe
    900K
    5.12%
  • HUAWEI
    617K
    3.51%
  • Honor
    227K
    1.29%
  • Infinix
    68K
    0.39%
  • TECNO
    28K
    0.16%
  • SONY
    23K
    0.13%
  • OnePlus
    21K
    0.12%
  • Nokia
    11K
    0.06%
  • LG
    6K
    0.03%
  • ITEL
    6K
    0.03%
  • ZTE
    5K
    0.03%
  • Motorola
    4K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Malaysia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    24.3M
    48.46%
  • Malay
    16.3M
    32.5%
  • Indonesian
    4.7M
    9.4%
  • Traditional Chinese
    1.2M
    2.4%
  • Bengali
    679K
    1.35%
  • Tamil
    579K
    1.15%
  • Arabic
    259K
    0.52%
  • Thai
    224K
    0.45%
  • Spanish
    215K
    0.43%
  • Hindi
    206K
    0.41%
  • Japanese
    187K
    0.37%
  • Malayalam
    150K
    0.3%
  • Vietnamese
    138K
    0.27%
  • Telugu
    116K
    0.23%
  • Italian
    111K
    0.22%
  • Finnish
    85K
    0.17%
  • Korean
    79K
    0.16%
  • French
    77K
    0.15%
  • Portuguese
    67K
    0.13%
  • Polish
    65K
    0.13%
  • Turkish
    55K
    0.11%
  • Swedish
    52K
    0.1%
  • Kannada
    47K
    0.09%
  • German
    44K
    0.09%
  • Marathi
    33K
    0.07%
  • Gujarati
    33K
    0.07%
  • Dutch
    33K
    0.07%
  • Hungarian
    26K
    0.05%
  • Russian
    22K
    0.04%
  • Punjabi
    18K
    0.04%
  • Romanian
    17K
    0.03%
  • Czech
    10K
    0.02%
  • Hebrew
    2K
    0%
  • Greek
    2K
    0%
  • Ukrainian
    1K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Malaysia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    27.1M
    6.22%
  • Beauty & Personal Care
    27M
    6.19%
  • Apparel & Accessories
    26.7M
    6.13%
  • Tech & Electronics
    26.4M
    6.05%
  • Food & Beverage
    26.3M
    6.03%
  • News & Entertainment
    25.9M
    5.94%
  • Life Services
    24.8M
    5.7%
  • Household Products
    24.5M
    5.62%
  • Business Services
    24.3M
    5.58%
  • Home Improvement
    23.5M
    5.41%
  • Games
    23.2M
    5.33%
  • Vehicles & Transportation
    22.8M
    5.25%
  • Appliances
    22.4M
    5.15%
  • Travel
    18.8M
    4.33%
  • Baby, Kids & Maternity
    18.5M
    4.25%
  • Education
    17M
    3.9%
  • Sports & Outdoors
    16.8M
    3.85%
  • Pets
    14.4M
    3.31%
  • Financial Services
    13.2M
    3.04%
  • E-Commerce
    11.8M
    2.73%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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