TikTok Ad Targeting & Audience in Russia 2024

by Werner Geyser Last Updated: June 4 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Russia. TikTok Ad Targeting in Russia now has more than 69.6M Audience.

In May 2025, Ad Targeting in Russia exceeds 70.5M.

In June 2025, Ad Targeting in Russia exceeds 69.6M, an increase of -938K, and the GDP per capita in Russia is $10.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Russia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    40.4M
    58.04%
  • FEMALE
    29.2M
    41.96%

TikTok Targeting Audience Russia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    15.3M
    22.03%
  • 25-34
    28.8M
    41.39%
  • 35-44
    10.6M
    15.31%
  • 45-54
    7M
    10.1%
  • 55+
    7.7M
    11.15%

TikTok Targeting Audience Russia Device

  • Device
    TikTok Target Audience
    Percentage
  • Xiaomi
    8.8M
    26.22%
  • Samsung
    8.6M
    25.91%
  • Apple
    8M
    23.84%
  • Honor
    2.5M
    7.68%
  • RealMe
    1.6M
    4.85%
  • HUAWEI
    1.4M
    4.38%
  • Vivo
    571K
    1.7%
  • OPPO
    551K
    1.64%
  • TECNO
    525K
    1.56%
  • Infinix
    280K
    0.83%
  • ZTE
    131K
    0.39%
  • ITEL
    114K
    0.34%
  • OnePlus
    84K
    0.25%
  • Nokia
    72K
    0.21%
  • SONY
    24K
    0.07%
  • Motorola
    21K
    0.06%
  • LG
    17K
    0.05%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Russia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Russian
    68.2M
    92.58%
  • English
    3.6M
    5.01%
  • Turkish
    210K
    0.28%
  • Traditional Chinese
    176K
    0.24%
  • Ukrainian
    161K
    0.22%
  • Spanish
    155K
    0.21%
  • Korean
    128K
    0.17%
  • Arabic
    127K
    0.17%
  • Japanese
    119K
    0.16%
  • French
    100K
    0.14%
  • German
    94K
    0.13%
  • Italian
    61K
    0.08%
  • Polish
    46K
    0.06%
  • Vietnamese
    39K
    0.05%
  • Portuguese
    36K
    0.05%
  • Hindi
    35K
    0.05%
  • Indonesian
    33K
    0.04%
  • Finnish
    27K
    0.04%
  • Malay
    25K
    0.03%
  • Tamil
    24K
    0.03%
  • Swedish
    22K
    0.03%
  • Dutch
    19K
    0.03%
  • Romanian
    16K
    0.02%
  • Marathi
    15K
    0.02%
  • Hebrew
    14K
    0.02%
  • Malayalam
    12K
    0.02%
  • Czech
    12K
    0.02%
  • Thai
    11K
    0.01%
  • Telugu
    11K
    0.01%
  • Hungarian
    11K
    0.01%
  • Gujarati
    11K
    0.01%
  • Bengali
    9K
    0.01%
  • Kannada
    6K
    0.01%
  • Punjabi
    5K
    0.01%
  • Greek
    3K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Russia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Games
    46.5M
    14.63%
  • News & Entertainment
    26.8M
    8.43%
  • Life Services
    26.1M
    8.22%
  • Apparel & Accessories
    25.9M
    8.16%
  • Food & Beverage
    25.1M
    7.89%
  • Household Products
    24M
    7.57%
  • Beauty & Personal Care
    23.8M
    7.5%
  • Home Improvement
    21.5M
    6.78%
  • Business Services
    21.3M
    6.69%
  • Tech & Electronics
    16.1M
    5.07%
  • Vehicles & Transportation
    15.1M
    4.74%
  • Appliances
    10M
    3.16%
  • Education
    9.5M
    2.98%
  • Sports & Outdoors
    8M
    2.53%
  • Apps
    5.2M
    1.64%
  • Baby, Kids & Maternity
    4.4M
    1.4%
  • Pets
    2.8M
    0.89%
  • E-Commerce
    2.4M
    0.77%
  • Travel
    2M
    0.64%
  • Financial Services
    957K
    0.3%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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