TikTok Ad Targeting & Audience in Australia 2024

by Werner Geyser Last Updated: June 4 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Australia. TikTok Ad Targeting in Australia now has more than 11.4M Audience.

In May 2025, Ad Targeting in Australia exceeds 11.5M.

In June 2025, Ad Targeting in Australia exceeds 11.4M, an increase of -60K, and the GDP per capita in Australia is $51.8K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Australia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    6.3M
    55.26%
  • FEMALE
    5.1M
    44.74%

TikTok Targeting Audience Australia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    3.5M
    30.82%
  • 25-34
    4.9M
    43.07%
  • 35-44
    1.5M
    13.27%
  • 45-54
    841K
    7.32%
  • 55+
    633K
    5.51%

TikTok Targeting Audience Australia Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    3.8M
    78.2%
  • Samsung
    849K
    17.24%
  • OPPO
    125K
    2.54%
  • Xiaomi
    24K
    0.49%
  • Vivo
    22K
    0.45%
  • Motorola
    13K
    0.26%
  • HUAWEI
    11K
    0.22%
  • Nokia
    7K
    0.14%
  • RealMe
    6K
    0.12%
  • OnePlus
    5K
    0.1%
  • Honor
    3K
    0.06%
  • LG
    2K
    0.04%
  • Zen Admire Unity
    1K
    0.02%
  • ZTE
    1K
    0.02%
  • TECNO
    1K
    0.02%
  • SONY
    1K
    0.02%
  • Infinix
    1K
    0.02%
  • ITEL
    1K
    0.02%
  • Discovery
    1K
    0.02%

TikTok Targeting Audience Australia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    11.2M
    86.16%
  • Spanish
    206K
    1.58%
  • Arabic
    169K
    1.3%
  • Tamil
    135K
    1.04%
  • Vietnamese
    114K
    0.88%
  • Hindi
    106K
    0.81%
  • Indonesian
    88K
    0.68%
  • Japanese
    83K
    0.64%
  • French
    83K
    0.64%
  • Italian
    79K
    0.61%
  • Traditional Chinese
    66K
    0.51%
  • Portuguese
    66K
    0.51%
  • Thai
    59K
    0.45%
  • Punjabi
    48K
    0.37%
  • Malayalam
    48K
    0.37%
  • Dutch
    42K
    0.32%
  • German
    41K
    0.32%
  • Telugu
    39K
    0.3%
  • Malay
    39K
    0.3%
  • Russian
    37K
    0.28%
  • Swedish
    30K
    0.23%
  • Polish
    29K
    0.22%
  • Korean
    28K
    0.22%
  • Turkish
    26K
    0.2%
  • Kannada
    23K
    0.18%
  • Gujarati
    21K
    0.16%
  • Finnish
    17K
    0.13%
  • Hungarian
    14K
    0.11%
  • Marathi
    13K
    0.1%
  • Bengali
    12K
    0.09%
  • Greek
    11K
    0.08%
  • Romanian
    9K
    0.07%
  • Hebrew
    6K
    0.05%
  • Ukrainian
    4K
    0.03%
  • Czech
    4K
    0.03%
  • Rajasthani
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok Australia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    7.7M
    6.35%
  • News & Entertainment
    7.7M
    6.33%
  • Food & Beverage
    7.5M
    6.22%
  • Beauty & Personal Care
    7.1M
    5.91%
  • Games
    7.1M
    5.85%
  • Business Services
    6.9M
    5.7%
  • Life Services
    6.8M
    5.6%
  • Apparel & Accessories
    6.7M
    5.55%
  • Travel
    6.7M
    5.51%
  • Tech & Electronics
    6.6M
    5.48%
  • Household Products
    6.6M
    5.43%
  • Home Improvement
    6.1M
    5.04%
  • Vehicles & Transportation
    6.1M
    5.03%
  • Financial Services
    5.9M
    4.9%
  • Appliances
    5.6M
    4.61%
  • Education
    5.5M
    4.53%
  • Pets
    4.5M
    3.71%
  • Sports & Outdoors
    3.8M
    3.12%
  • Baby, Kids & Maternity
    3.6M
    3.03%
  • E-Commerce
    2.5M
    2.1%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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