TikTok Ad Targeting & Audience in Germany 2024

by Werner Geyser Last Updated: June 4 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Germany. TikTok Ad Targeting in Germany now has more than 26.1M Audience.

In May 2025, Ad Targeting in Germany exceeds 25.9M.

In June 2025, Ad Targeting in Germany exceeds 26.1M, an increase of +199K, and the GDP per capita in Germany is $45.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Germany Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    12.3M
    47.17%
  • FEMALE
    13.8M
    52.83%

TikTok Targeting Audience Germany Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    6.7M
    25.78%
  • 25-34
    8.4M
    32.38%
  • 35-44
    4.6M
    17.94%
  • 45-54
    3.2M
    12.37%
  • 55+
    3M
    11.52%

TikTok Targeting Audience Germany Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    6.6M
    55.09%
  • Samsung
    4M
    33.52%
  • Xiaomi
    745K
    6.17%
  • HUAWEI
    289K
    2.39%
  • OPPO
    114K
    0.94%
  • Motorola
    47K
    0.39%
  • OnePlus
    42K
    0.35%
  • RealMe
    31K
    0.26%
  • Honor
    26K
    0.22%
  • SONY
    19K
    0.16%
  • Nokia
    16K
    0.13%
  • LG
    16K
    0.13%
  • Vivo
    10K
    0.08%
  • TECNO
    6K
    0.05%
  • ZTE
    5K
    0.04%
  • Infinix
    5K
    0.04%
  • ITEL
    2K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Germany Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • German
    21.1M
    55.99%
  • English
    8.7M
    23.19%
  • Arabic
    1.3M
    3.65%
  • Russian
    1.1M
    3.12%
  • Turkish
    962K
    2.55%
  • Romanian
    651K
    1.72%
  • Polish
    588K
    1.56%
  • Spanish
    523K
    1.38%
  • Italian
    427K
    1.13%
  • French
    385K
    1.02%
  • Dutch
    156K
    0.41%
  • Portuguese
    154K
    0.41%
  • Hungarian
    152K
    0.4%
  • Ukrainian
    141K
    0.37%
  • Tamil
    135K
    0.36%
  • Traditional Chinese
    122K
    0.32%
  • Swedish
    105K
    0.28%
  • Greek
    101K
    0.27%
  • Japanese
    87K
    0.23%
  • Vietnamese
    80K
    0.21%
  • Hindi
    62K
    0.16%
  • Malay
    55K
    0.15%
  • Malayalam
    53K
    0.14%
  • Indonesian
    52K
    0.14%
  • Finnish
    52K
    0.14%
  • Czech
    46K
    0.12%
  • Korean
    44K
    0.12%
  • Telugu
    38K
    0.1%
  • Thai
    29K
    0.08%
  • Kannada
    29K
    0.08%
  • Gujarati
    19K
    0.05%
  • Punjabi
    18K
    0.05%
  • Marathi
    16K
    0.04%
  • Bengali
    13K
    0.03%
  • Hebrew
    5K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Germany Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    14.8M
    6.08%
  • News & Entertainment
    14.3M
    5.86%
  • Beauty & Personal Care
    14.2M
    5.82%
  • Games
    13.9M
    5.71%
  • Business Services
    13.7M
    5.63%
  • Apparel & Accessories
    13.7M
    5.63%
  • Life Services
    13.6M
    5.6%
  • Food & Beverage
    13.6M
    5.6%
  • Household Products
    13.1M
    5.36%
  • Home Improvement
    12.8M
    5.24%
  • Tech & Electronics
    12.5M
    5.15%
  • Travel
    12.3M
    5.07%
  • Appliances
    12.3M
    5.05%
  • Vehicles & Transportation
    12.3M
    5.05%
  • Financial Services
    11M
    4.51%
  • Sports & Outdoors
    10.6M
    4.35%
  • Education
    10.3M
    4.25%
  • E-Commerce
    8.8M
    3.63%
  • Pets
    8.6M
    3.54%
  • Baby, Kids & Maternity
    7M
    2.87%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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