TikTok Ad Targeting & Audience in France 2024

by Werner Geyser Last Updated: June 4 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in France. TikTok Ad Targeting in France now has more than 24.8M Audience.

In May 2025, Ad Targeting in France exceeds 24.6M.

In June 2025, Ad Targeting in France exceeds 24.8M, an increase of +193K, and the GDP per capita in France is $38.6K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience France Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    11.4M
    45.94%
  • FEMALE
    13.4M
    54.06%

TikTok Targeting Audience France Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    6.3M
    25.56%
  • 25-34
    7.5M
    30.21%
  • 35-44
    4.7M
    18.96%
  • 45-54
    3.3M
    13.58%
  • 55+
    2.9M
    11.7%

TikTok Targeting Audience France Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    7.9M
    60.24%
  • Samsung
    3.3M
    25.14%
  • Xiaomi
    1M
    7.92%
  • OPPO
    400K
    3.04%
  • HUAWEI
    220K
    1.67%
  • Vivo
    61K
    0.46%
  • Honor
    56K
    0.43%
  • OnePlus
    50K
    0.38%
  • RealMe
    32K
    0.24%
  • Motorola
    30K
    0.23%
  • SONY
    13K
    0.1%
  • Nokia
    5K
    0.04%
  • TECNO
    4K
    0.03%
  • Infinix
    4K
    0.03%
  • LG
    3K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • ZTE
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience France Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • French
    23.5M
    65.63%
  • English
    7.5M
    21.16%
  • Arabic
    1.1M
    3.13%
  • Spanish
    846K
    2.36%
  • Portuguese
    388K
    1.08%
  • Italian
    377K
    1.05%
  • Turkish
    249K
    0.7%
  • Russian
    201K
    0.56%
  • Romanian
    194K
    0.54%
  • Tamil
    157K
    0.44%
  • German
    156K
    0.44%
  • Traditional Chinese
    114K
    0.32%
  • Dutch
    93K
    0.26%
  • Polish
    92K
    0.26%
  • Japanese
    86K
    0.24%
  • Swedish
    60K
    0.17%
  • Malayalam
    59K
    0.16%
  • Hindi
    57K
    0.16%
  • Indonesian
    50K
    0.14%
  • Vietnamese
    43K
    0.12%
  • Malay
    43K
    0.12%
  • Hungarian
    43K
    0.12%
  • Finnish
    43K
    0.12%
  • Telugu
    41K
    0.11%
  • Korean
    38K
    0.11%
  • Kannada
    29K
    0.08%
  • Gujarati
    26K
    0.07%
  • Ukrainian
    23K
    0.06%
  • Bengali
    21K
    0.06%
  • Czech
    20K
    0.06%
  • Thai
    18K
    0.05%
  • Marathi
    13K
    0.04%
  • Punjabi
    11K
    0.03%
  • Hebrew
    8K
    0.02%
  • Greek
    7K
    0.02%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok France Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    15.3M
    6.07%
  • News & Entertainment
    14.7M
    5.85%
  • Business Services
    14.6M
    5.79%
  • Apparel & Accessories
    14.2M
    5.62%
  • Games
    14.1M
    5.6%
  • Beauty & Personal Care
    13.9M
    5.53%
  • Life Services
    13.8M
    5.46%
  • Food & Beverage
    13.7M
    5.45%
  • Travel
    13.3M
    5.29%
  • Home Improvement
    12.7M
    5.05%
  • Household Products
    12.3M
    4.88%
  • Sports & Outdoors
    12.2M
    4.84%
  • Tech & Electronics
    12.2M
    4.84%
  • Appliances
    12.1M
    4.81%
  • Financial Services
    11.5M
    4.58%
  • Vehicles & Transportation
    11.5M
    4.58%
  • E-Commerce
    11.4M
    4.51%
  • Education
    10.9M
    4.32%
  • Pets
    9.5M
    3.78%
  • Baby, Kids & Maternity
    8M
    3.17%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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