TikTok Ad Targeting & Audience in Korea 2024

by Werner Geyser Last Updated: June 4 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Korea. TikTok Ad Targeting in Korea now has more than 8.5M Audience.

In May 2025, Ad Targeting in Korea exceeds 8.5M.

In June 2025, Ad Targeting in Korea exceeds 8.5M, an increase of -11K, and the GDP per capita in Korea is $31.5K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Korea Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    4.1M
    48.68%
  • FEMALE
    4.4M
    51.32%

TikTok Targeting Audience Korea Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    2.2M
    26.07%
  • 25-34
    3M
    35.52%
  • 35-44
    1.4M
    16.69%
  • 45-54
    1M
    12.24%
  • 55+
    813K
    9.47%

TikTok Targeting Audience Korea Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    2M
    55.86%
  • Apple
    1.4M
    40.24%
  • LG
    39K
    1.06%
  • Xiaomi
    32K
    0.87%
  • OPPO
    29K
    0.79%
  • Vivo
    22K
    0.6%
  • RealMe
    5K
    0.14%
  • HUAWEI
    4K
    0.11%
  • TECNO
    2K
    0.05%
  • Infinix
    2K
    0.05%
  • Zen Admire Unity
    1K
    0.03%
  • ZTE
    1K
    0.03%
  • SONY
    1K
    0.03%
  • OnePlus
    1K
    0.03%
  • Nokia
    1K
    0.03%
  • Motorola
    1K
    0.03%
  • ITEL
    1K
    0.03%
  • Honor
    1K
    0.03%
  • Discovery
    0
    0%

TikTok Targeting Audience Korea Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Korean
    7M
    73.99%
  • English
    1M
    10.71%
  • Vietnamese
    449K
    4.71%
  • Thai
    251K
    2.63%
  • Russian
    208K
    2.18%
  • Japanese
    134K
    1.4%
  • Indonesian
    100K
    1.05%
  • Traditional Chinese
    58K
    0.61%
  • Spanish
    40K
    0.42%
  • Hindi
    25K
    0.26%
  • Arabic
    24K
    0.25%
  • Malay
    19K
    0.2%
  • French
    19K
    0.2%
  • Portuguese
    15K
    0.16%
  • Turkish
    11K
    0.12%
  • Tamil
    11K
    0.12%
  • Italian
    11K
    0.12%
  • Malayalam
    8K
    0.08%
  • Swedish
    7K
    0.07%
  • German
    7K
    0.07%
  • Telugu
    6K
    0.06%
  • Polish
    6K
    0.06%
  • Finnish
    6K
    0.06%
  • Dutch
    6K
    0.06%
  • Bengali
    6K
    0.06%
  • Hungarian
    5K
    0.05%
  • Gujarati
    5K
    0.05%
  • Marathi
    4K
    0.04%
  • Romanian
    3K
    0.03%
  • Kannada
    3K
    0.03%
  • Ukrainian
    2K
    0.02%
  • Punjabi
    2K
    0.02%
  • Czech
    2K
    0.02%
  • Rajasthani
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Hebrew
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Greek
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok Korea Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Games
    5.3M
    8.24%
  • News & Entertainment
    5.3M
    8.22%
  • Apps
    5.3M
    8.2%
  • Beauty & Personal Care
    4.6M
    7.13%
  • Business Services
    4.5M
    7.07%
  • Food & Beverage
    4.3M
    6.77%
  • Apparel & Accessories
    4.2M
    6.61%
  • Tech & Electronics
    4.1M
    6.32%
  • Life Services
    3.9M
    6.05%
  • Household Products
    2.9M
    4.55%
  • Home Improvement
    2.8M
    4.45%
  • Appliances
    2.7M
    4.16%
  • Vehicles & Transportation
    2.5M
    3.91%
  • Education
    2.2M
    3.46%
  • Financial Services
    2.2M
    3.4%
  • Travel
    2.1M
    3.28%
  • Sports & Outdoors
    1.9M
    2.94%
  • E-Commerce
    1.8M
    2.79%
  • Baby, Kids & Maternity
    930K
    1.43%
  • Pets
    651K
    1%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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