TikTok Ad Targeting & Audience in Ukraine 2024

by Werner Geyser Last Updated: June 4 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Ukraine. TikTok Ad Targeting in Ukraine now has more than 20.5M Audience.

In May 2025, Ad Targeting in Ukraine exceeds 20.7M.

In June 2025, Ad Targeting in Ukraine exceeds 20.5M, an increase of -184K, and the GDP per capita in Ukraine is $3.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Ukraine Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    11.5M
    56.17%
  • FEMALE
    9M
    43.83%

TikTok Targeting Audience Ukraine Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    4.7M
    23.1%
  • 25-34
    7.5M
    36.84%
  • 35-44
    3.4M
    16.59%
  • 45-54
    2.3M
    11.2%
  • 55+
    2.5M
    12.27%

TikTok Targeting Audience Ukraine Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    3.7M
    33.12%
  • Xiaomi
    3.4M
    30.61%
  • Samsung
    2.5M
    22.69%
  • OPPO
    332K
    2.96%
  • HUAWEI
    297K
    2.65%
  • TECNO
    155K
    1.38%
  • Motorola
    148K
    1.32%
  • RealMe
    130K
    1.16%
  • Vivo
    115K
    1.03%
  • ZTE
    97K
    0.87%
  • Nokia
    74K
    0.66%
  • Honor
    71K
    0.63%
  • OnePlus
    45K
    0.4%
  • Infinix
    30K
    0.27%
  • LG
    14K
    0.12%
  • SONY
    12K
    0.11%
  • Zen Admire Unity
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Ukraine Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Russian
    14.4M
    48.89%
  • Ukrainian
    12.7M
    43.22%
  • English
    1.5M
    5.35%
  • Polish
    150K
    0.51%
  • Traditional Chinese
    85K
    0.29%
  • Spanish
    72K
    0.24%
  • German
    50K
    0.17%
  • Hungarian
    41K
    0.14%
  • Italian
    36K
    0.12%
  • French
    30K
    0.1%
  • Turkish
    27K
    0.09%
  • Japanese
    26K
    0.09%
  • Portuguese
    25K
    0.08%
  • Arabic
    24K
    0.08%
  • Korean
    23K
    0.08%
  • Romanian
    18K
    0.06%
  • Czech
    16K
    0.05%
  • Tamil
    13K
    0.04%
  • Swedish
    13K
    0.04%
  • Finnish
    12K
    0.04%
  • Vietnamese
    11K
    0.04%
  • Indonesian
    11K
    0.04%
  • Hindi
    10K
    0.03%
  • Malayalam
    7K
    0.02%
  • Dutch
    7K
    0.02%
  • Thai
    6K
    0.02%
  • Malay
    6K
    0.02%
  • Telugu
    5K
    0.02%
  • Kannada
    4K
    0.01%
  • Hebrew
    4K
    0.01%
  • Marathi
    3K
    0.01%
  • Gujarati
    3K
    0.01%
  • Punjabi
    2K
    0.01%
  • Greek
    2K
    0.01%
  • Bengali
    2K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Ukraine Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Games
    12.3M
    9.72%
  • Apparel & Accessories
    9.2M
    7.24%
  • Life Services
    8.9M
    7.03%
  • News & Entertainment
    8.5M
    6.73%
  • Household Products
    7.9M
    6.27%
  • Business Services
    7.9M
    6.26%
  • Home Improvement
    7.9M
    6.22%
  • Beauty & Personal Care
    7.3M
    5.74%
  • Food & Beverage
    7M
    5.51%
  • Apps
    7M
    5.5%
  • Vehicles & Transportation
    6.6M
    5.23%
  • Tech & Electronics
    6.5M
    5.18%
  • Sports & Outdoors
    5.9M
    4.67%
  • Appliances
    5.7M
    4.52%
  • Education
    5.2M
    4.09%
  • Baby, Kids & Maternity
    3.5M
    2.77%
  • Travel
    3.1M
    2.44%
  • Pets
    2.4M
    1.91%
  • Financial Services
    2.3M
    1.86%
  • E-Commerce
    1.4M
    1.1%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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