TikTok Ad Targeting & Audience in Belgium 2024

by Werner Geyser Last Updated: June 4 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Belgium. TikTok Ad Targeting in Belgium now has more than 4.5M Audience.

In May 2025, Ad Targeting in Belgium exceeds 4.4M.

In June 2025, Ad Targeting in Belgium exceeds 4.5M, an increase of +95K, and the GDP per capita in Belgium is $44.6K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Belgium Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    1.9M
    44.12%
  • FEMALE
    2.5M
    55.88%

TikTok Targeting Audience Belgium Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.02%
  • 18-24
    1.3M
    30.5%
  • 25-34
    1.4M
    31.78%
  • 35-44
    756K
    16.71%
  • 45-54
    522K
    11.54%
  • 55+
    428K
    9.46%

TikTok Targeting Audience Belgium Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    1.2M
    60.01%
  • Samsung
    636K
    29.54%
  • Xiaomi
    104K
    4.83%
  • OPPO
    38K
    1.76%
  • OnePlus
    29K
    1.35%
  • HUAWEI
    25K
    1.16%
  • Motorola
    11K
    0.51%
  • Nokia
    4K
    0.19%
  • RealMe
    3K
    0.14%
  • Honor
    2K
    0.09%
  • Zen Admire Unity
    1K
    0.05%
  • ZTE
    1K
    0.05%
  • Vivo
    1K
    0.05%
  • TECNO
    1K
    0.05%
  • SONY
    1K
    0.05%
  • LG
    1K
    0.05%
  • Infinix
    1K
    0.05%
  • ITEL
    1K
    0.05%
  • Discovery
    1K
    0.05%

TikTok Targeting Audience Belgium Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • French
    2.1M
    30.83%
  • English
    1.9M
    27.7%
  • Dutch
    1.7M
    24.87%
  • Arabic
    236K
    3.4%
  • Spanish
    145K
    2.09%
  • Turkish
    109K
    1.57%
  • Romanian
    106K
    1.53%
  • Italian
    76K
    1.09%
  • Russian
    69K
    0.99%
  • German
    67K
    0.97%
  • Portuguese
    65K
    0.94%
  • Polish
    57K
    0.82%
  • Traditional Chinese
    29K
    0.42%
  • Tamil
    25K
    0.36%
  • Ukrainian
    16K
    0.23%
  • Japanese
    14K
    0.2%
  • Swedish
    12K
    0.17%
  • Hindi
    12K
    0.17%
  • Malayalam
    11K
    0.16%
  • Hungarian
    11K
    0.16%
  • Indonesian
    10K
    0.14%
  • Malay
    9K
    0.13%
  • Finnish
    9K
    0.13%
  • Telugu
    8K
    0.12%
  • Vietnamese
    7K
    0.1%
  • Korean
    7K
    0.1%
  • Greek
    7K
    0.1%
  • Thai
    5K
    0.07%
  • Kannada
    5K
    0.07%
  • Gujarati
    5K
    0.07%
  • Czech
    5K
    0.07%
  • Punjabi
    3K
    0.04%
  • Marathi
    3K
    0.04%
  • Bengali
    3K
    0.04%
  • Rajasthani
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Hebrew
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok Belgium Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    2.7M
    6.18%
  • Beauty & Personal Care
    2.7M
    6.15%
  • News & Entertainment
    2.7M
    6.02%
  • Games
    2.6M
    5.86%
  • Food & Beverage
    2.6M
    5.8%
  • Life Services
    2.5M
    5.71%
  • Apparel & Accessories
    2.5M
    5.63%
  • Business Services
    2.5M
    5.59%
  • Travel
    2.4M
    5.47%
  • Vehicles & Transportation
    2.4M
    5.35%
  • Home Improvement
    2.3M
    5.26%
  • Household Products
    2.3M
    5.15%
  • Tech & Electronics
    2.2M
    5.04%
  • Appliances
    2.1M
    4.81%
  • Financial Services
    2M
    4.49%
  • Sports & Outdoors
    1.9M
    4.38%
  • Education
    1.8M
    4.13%
  • E-Commerce
    1.8M
    4.06%
  • Pets
    1.2M
    2.71%
  • Baby, Kids & Maternity
    1M
    2.22%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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