TikTok Ad Targeting & Audience in Japan 2024

by Werner Geyser Last Updated: June 4 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Japan. TikTok Ad Targeting in Japan now has more than 32M Audience.

In May 2025, Ad Targeting in Japan exceeds 31.4M.

In June 2025, Ad Targeting in Japan exceeds 32M, an increase of +648K, and the GDP per capita in Japan is $40.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Japan Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    15.2M
    47.69%
  • FEMALE
    16.7M
    52.31%

TikTok Targeting Audience Japan Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    8.1M
    25.41%
  • 25-34
    9.3M
    29.03%
  • 35-44
    6.8M
    21.47%
  • 45-54
    4.7M
    14.91%
  • 55+
    2.9M
    9.18%

TikTok Targeting Audience Japan Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    10.5M
    79.21%
  • Samsung
    1.3M
    10.06%
  • SONY
    605K
    4.55%
  • OPPO
    359K
    2.7%
  • Xiaomi
    243K
    1.83%
  • HUAWEI
    91K
    0.68%
  • LG
    40K
    0.3%
  • Vivo
    29K
    0.22%
  • RealMe
    17K
    0.13%
  • Motorola
    13K
    0.1%
  • ZTE
    8K
    0.06%
  • OnePlus
    5K
    0.04%
  • Infinix
    5K
    0.04%
  • Honor
    4K
    0.03%
  • TECNO
    3K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • Nokia
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Japan Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Japanese
    29.3M
    84.68%
  • English
    2.7M
    7.86%
  • Vietnamese
    819K
    2.37%
  • Traditional Chinese
    352K
    1.02%
  • Indonesian
    306K
    0.88%
  • Korean
    231K
    0.67%
  • Spanish
    143K
    0.41%
  • Portuguese
    120K
    0.35%
  • Thai
    100K
    0.29%
  • Hindi
    57K
    0.16%
  • Russian
    55K
    0.16%
  • Malay
    44K
    0.13%
  • French
    44K
    0.13%
  • Italian
    37K
    0.11%
  • Arabic
    32K
    0.09%
  • Tamil
    31K
    0.09%
  • German
    23K
    0.07%
  • Turkish
    21K
    0.06%
  • Finnish
    21K
    0.06%
  • Polish
    20K
    0.06%
  • Swedish
    17K
    0.05%
  • Telugu
    15K
    0.04%
  • Malayalam
    15K
    0.04%
  • Dutch
    13K
    0.04%
  • Gujarati
    10K
    0.03%
  • Hungarian
    9K
    0.03%
  • Bengali
    9K
    0.03%
  • Marathi
    8K
    0.02%
  • Kannada
    7K
    0.02%
  • Romanian
    6K
    0.02%
  • Hebrew
    4K
    0.01%
  • Czech
    4K
    0.01%
  • Ukrainian
    3K
    0.01%
  • Punjabi
    3K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Japan Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • News & Entertainment
    19.6M
    7.55%
  • Apps
    18.8M
    7.25%
  • Games
    18.4M
    7.08%
  • Business Services
    18.3M
    7.03%
  • Life Services
    17.5M
    6.73%
  • Beauty & Personal Care
    17.3M
    6.65%
  • Food & Beverage
    16.5M
    6.36%
  • Apparel & Accessories
    15.9M
    6.14%
  • Tech & Electronics
    15M
    5.79%
  • Travel
    14.5M
    5.57%
  • Household Products
    13.8M
    5.3%
  • Home Improvement
    13.6M
    5.26%
  • Vehicles & Transportation
    11M
    4.25%
  • Education
    10.4M
    4%
  • Appliances
    10.3M
    3.98%
  • Financial Services
    9.7M
    3.75%
  • E-Commerce
    7.2M
    2.77%
  • Sports & Outdoors
    4.8M
    1.87%
  • Baby, Kids & Maternity
    3.7M
    1.44%
  • Pets
    3.1M
    1.23%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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