TikTok Ad Targeting & Audience in Italy 2024

by Werner Geyser Last Updated: June 4 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Italy. TikTok Ad Targeting in Italy now has more than 23.4M Audience.

In May 2025, Ad Targeting in Italy exceeds 23.2M.

In June 2025, Ad Targeting in Italy exceeds 23.4M, an increase of +160K, and the GDP per capita in Italy is $31.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Targeting Audience Italy Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    10.8M
    46.12%
  • FEMALE
    12.6M
    53.88%

TikTok Targeting Audience Italy Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    5M
    21.49%
  • 25-34
    5.8M
    25.02%
  • 35-44
    3.9M
    16.67%
  • 45-54
    4M
    17.33%
  • 55+
    4.5M
    19.49%

TikTok Targeting Audience Italy Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    5.1M
    44.51%
  • Samsung
    3.3M
    28.54%
  • Xiaomi
    1.5M
    13.51%
  • OPPO
    871K
    7.46%
  • HUAWEI
    288K
    2.47%
  • RealMe
    118K
    1.01%
  • Motorola
    89K
    0.76%
  • Honor
    68K
    0.58%
  • OnePlus
    47K
    0.4%
  • Vivo
    46K
    0.39%
  • LG
    19K
    0.16%
  • ZTE
    7K
    0.06%
  • Nokia
    6K
    0.05%
  • SONY
    3K
    0.03%
  • Infinix
    3K
    0.03%
  • TECNO
    2K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • ITEL
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Italy Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Italian
    21.5M
    66.19%
  • English
    6.3M
    19.52%
  • Spanish
    1.2M
    3.91%
  • French
    636K
    1.95%
  • Arabic
    429K
    1.32%
  • Romanian
    371K
    1.14%
  • Russian
    225K
    0.69%
  • Portuguese
    219K
    0.67%
  • German
    216K
    0.66%
  • Tamil
    145K
    0.45%
  • Traditional Chinese
    138K
    0.42%
  • Polish
    79K
    0.24%
  • Japanese
    79K
    0.24%
  • Hindi
    70K
    0.22%
  • Ukrainian
    65K
    0.2%
  • Dutch
    64K
    0.2%
  • Turkish
    60K
    0.18%
  • Swedish
    60K
    0.18%
  • Bengali
    58K
    0.18%
  • Telugu
    54K
    0.17%
  • Finnish
    52K
    0.16%
  • Malayalam
    50K
    0.15%
  • Punjabi
    41K
    0.13%
  • Malay
    40K
    0.12%
  • Vietnamese
    38K
    0.12%
  • Hungarian
    35K
    0.11%
  • Indonesian
    33K
    0.1%
  • Kannada
    30K
    0.09%
  • Korean
    19K
    0.06%
  • Gujarati
    17K
    0.05%
  • Thai
    13K
    0.04%
  • Marathi
    12K
    0.04%
  • Czech
    12K
    0.04%
  • Greek
    11K
    0.03%
  • Hebrew
    3K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Italy Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    14M
    6.03%
  • News & Entertainment
    13.9M
    5.98%
  • Apparel & Accessories
    13.6M
    5.85%
  • Business Services
    13.3M
    5.71%
  • Beauty & Personal Care
    13.3M
    5.71%
  • Food & Beverage
    13.1M
    5.65%
  • Life Services
    13M
    5.6%
  • Travel
    12.5M
    5.36%
  • Games
    12.4M
    5.35%
  • Household Products
    12.4M
    5.34%
  • Vehicles & Transportation
    12.3M
    5.29%
  • Home Improvement
    12.1M
    5.22%
  • Tech & Electronics
    11.8M
    5.07%
  • Appliances
    11.6M
    5.01%
  • E-Commerce
    10.9M
    4.7%
  • Sports & Outdoors
    10.1M
    4.33%
  • Financial Services
    9.7M
    4.2%
  • Education
    9.7M
    4.19%
  • Pets
    6.6M
    2.87%
  • Baby, Kids & Maternity
    5.9M
    2.54%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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