TikTok Ad Targeting & Audience in Turkey 2024

by Werner Geyser Last Updated: June 4 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Turkey. TikTok Ad Targeting in Turkey now has more than 46.3M Audience.

In May 2025, Ad Targeting in Turkey exceeds 46.8M.

In June 2025, Ad Targeting in Turkey exceeds 46.3M, an increase of -418K, and the GDP per capita in Turkey is $8.5K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Turkey Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    28M
    60.47%
  • FEMALE
    18.3M
    39.53%

TikTok Targeting Audience Turkey Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    13.9M
    30.06%
  • 25-34
    20M
    43.28%
  • 35-44
    6.1M
    13.31%
  • 45-54
    3.4M
    7.48%
  • 55+
    2.7M
    5.87%

TikTok Targeting Audience Turkey Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    8.5M
    34.83%
  • Xiaomi
    6.6M
    26.91%
  • Samsung
    6.2M
    25.31%
  • OPPO
    1.2M
    4.93%
  • HUAWEI
    859K
    3.49%
  • TECNO
    223K
    0.91%
  • Infinix
    220K
    0.89%
  • RealMe
    208K
    0.84%
  • Vivo
    200K
    0.81%
  • LG
    119K
    0.48%
  • Honor
    65K
    0.26%
  • Nokia
    25K
    0.1%
  • OnePlus
    24K
    0.1%
  • ITEL
    19K
    0.08%
  • SONY
    5K
    0.02%
  • Motorola
    4K
    0.02%
  • ZTE
    2K
    0.01%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Turkey Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Turkish
    41.4M
    77.36%
  • English
    4.6M
    8.64%
  • Arabic
    4.4M
    8.38%
  • Russian
    525K
    0.98%
  • Spanish
    270K
    0.5%
  • French
    191K
    0.36%
  • German
    155K
    0.29%
  • Indonesian
    152K
    0.28%
  • Malay
    151K
    0.28%
  • Finnish
    134K
    0.25%
  • Italian
    127K
    0.24%
  • Japanese
    121K
    0.23%
  • Traditional Chinese
    115K
    0.21%
  • Tamil
    115K
    0.21%
  • Portuguese
    101K
    0.19%
  • Swedish
    79K
    0.15%
  • Marathi
    72K
    0.13%
  • Hungarian
    70K
    0.13%
  • Malayalam
    69K
    0.13%
  • Hindi
    69K
    0.13%
  • Polish
    67K
    0.13%
  • Korean
    55K
    0.1%
  • Dutch
    48K
    0.09%
  • Vietnamese
    45K
    0.08%
  • Bengali
    42K
    0.08%
  • Romanian
    33K
    0.06%
  • Gujarati
    33K
    0.06%
  • Telugu
    32K
    0.06%
  • Kannada
    32K
    0.06%
  • Czech
    29K
    0.05%
  • Ukrainian
    23K
    0.04%
  • Thai
    20K
    0.04%
  • Hebrew
    14K
    0.03%
  • Punjabi
    12K
    0.02%
  • Greek
    6K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Turkey Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    37.4M
    6.66%
  • News & Entertainment
    34.8M
    6.19%
  • Games
    34.7M
    6.17%
  • Food & Beverage
    34.7M
    6.17%
  • Beauty & Personal Care
    34.1M
    6.07%
  • Life Services
    32.7M
    5.83%
  • Household Products
    31.6M
    5.63%
  • Apparel & Accessories
    30.6M
    5.45%
  • Appliances
    30.3M
    5.39%
  • Business Services
    30.1M
    5.35%
  • Tech & Electronics
    28.3M
    5.03%
  • E-Commerce
    27.6M
    4.91%
  • Vehicles & Transportation
    27.5M
    4.89%
  • Financial Services
    26.2M
    4.67%
  • Home Improvement
    25.6M
    4.55%
  • Travel
    23.7M
    4.22%
  • Baby, Kids & Maternity
    20.8M
    3.7%
  • Education
    19.5M
    3.47%
  • Pets
    16.9M
    3.02%
  • Sports & Outdoors
    14.8M
    2.63%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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