TikTok Ad Targeting & Audience in Indonesia 2024

by Werner Geyser Last Updated: June 4 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Indonesia. TikTok Ad Targeting in Indonesia now has more than 212.8M Audience.

In May 2025, Ad Targeting in Indonesia exceeds 211.4M.

In June 2025, Ad Targeting in Indonesia exceeds 212.8M, an increase of +1.3M, and the GDP per capita in Indonesia is $3.8K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Indonesia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    89.4M
    42.04%
  • FEMALE
    123.3M
    57.96%

TikTok Targeting Audience Indonesia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    66.1M
    31.07%
  • 25-34
    89.2M
    41.92%
  • 35-44
    32.6M
    15.36%
  • 45-54
    14.4M
    6.78%
  • 55+
    10.3M
    4.88%

TikTok Targeting Audience Indonesia Device

  • Device
    TikTok Target Audience
    Percentage
  • OPPO
    32.1M
    27.41%
  • Vivo
    19.2M
    16.41%
  • Samsung
    19M
    16.29%
  • Apple
    17.4M
    14.88%
  • Xiaomi
    15.2M
    12.98%
  • RealMe
    8.7M
    7.45%
  • Infinix
    4.7M
    4.02%
  • HUAWEI
    202K
    0.17%
  • ITEL
    108K
    0.09%
  • TECNO
    95K
    0.08%
  • Honor
    74K
    0.06%
  • Nokia
    68K
    0.06%
  • SONY
    66K
    0.06%
  • LG
    23K
    0.02%
  • OnePlus
    12K
    0.01%
  • Motorola
    8K
    0.01%
  • ZTE
    3K
    0%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Indonesia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Indonesian
    207.2M
    80.3%
  • English
    24.5M
    9.5%
  • Malay
    10M
    3.89%
  • Tamil
    3.2M
    1.27%
  • Spanish
    1.9M
    0.74%
  • Malayalam
    1.2M
    0.47%
  • Telugu
    1M
    0.41%
  • Italian
    928K
    0.36%
  • Arabic
    727K
    0.28%
  • Japanese
    707K
    0.27%
  • Finnish
    662K
    0.26%
  • Traditional Chinese
    582K
    0.23%
  • Kannada
    553K
    0.21%
  • Swedish
    474K
    0.18%
  • Turkish
    466K
    0.18%
  • French
    404K
    0.16%
  • Hindi
    400K
    0.15%
  • Korean
    370K
    0.14%
  • Polish
    365K
    0.14%
  • Portuguese
    355K
    0.14%
  • Vietnamese
    327K
    0.13%
  • Dutch
    284K
    0.11%
  • German
    253K
    0.1%
  • Hungarian
    195K
    0.08%
  • Marathi
    135K
    0.05%
  • Gujarati
    135K
    0.05%
  • Bengali
    123K
    0.05%
  • Thai
    108K
    0.04%
  • Russian
    84K
    0.03%
  • Romanian
    84K
    0.03%
  • Czech
    43K
    0.02%
  • Punjabi
    32K
    0.01%
  • Greek
    10K
    0%
  • Hebrew
    6K
    0%
  • Ukrainian
    5K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Indonesia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    171.2M
    6.96%
  • Beauty & Personal Care
    169M
    6.87%
  • News & Entertainment
    161.5M
    6.56%
  • Tech & Electronics
    161.5M
    6.56%
  • Apparel & Accessories
    160.6M
    6.53%
  • Food & Beverage
    159.4M
    6.48%
  • Games
    149M
    6.05%
  • Household Products
    146.3M
    5.94%
  • Life Services
    141.1M
    5.73%
  • Business Services
    129.2M
    5.25%
  • Home Improvement
    123.9M
    5.04%
  • Appliances
    123.5M
    5.02%
  • Baby, Kids & Maternity
    122.1M
    4.96%
  • Vehicles & Transportation
    120.7M
    4.9%
  • Travel
    99.5M
    4.04%
  • Sports & Outdoors
    90.8M
    3.69%
  • Education
    72.9M
    2.96%
  • Pets
    58.6M
    2.38%
  • Financial Services
    52.8M
    2.15%
  • E-Commerce
    47.7M
    1.94%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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