TikTok Ad Targeting & Audience in United Arab Emirates 2024

by Werner Geyser Last Updated: June 4 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in United Arab Emirates. TikTok Ad Targeting in United Arab Emirates now has more than 12.3M Audience.

In May 2025, Ad Targeting in United Arab Emirates exceeds 12.4M.

In June 2025, Ad Targeting in United Arab Emirates exceeds 12.3M, an increase of -84K, and the GDP per capita in United Arab Emirates is $43.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience United Arab Emirates Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    8.3M
    67.74%
  • FEMALE
    3.9M
    32.26%

TikTok Targeting Audience United Arab Emirates Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    2.4M
    20.26%
  • 25-34
    6.1M
    49.81%
  • 35-44
    2.4M
    19.83%
  • 45-54
    799K
    6.48%
  • 55+
    445K
    3.61%

TikTok Targeting Audience United Arab Emirates Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    1.9M
    33.16%
  • Samsung
    1.8M
    31.36%
  • Xiaomi
    538K
    9.08%
  • OPPO
    457K
    7.71%
  • Vivo
    325K
    5.49%
  • HUAWEI
    297K
    5.01%
  • Infinix
    113K
    1.91%
  • RealMe
    99K
    1.67%
  • TECNO
    89K
    1.5%
  • OnePlus
    61K
    1.03%
  • Honor
    60K
    1.01%
  • Nokia
    23K
    0.39%
  • Motorola
    12K
    0.2%
  • SONY
    8K
    0.14%
  • LG
    7K
    0.12%
  • ITEL
    7K
    0.12%
  • ZTE
    4K
    0.07%
  • Zen Admire Unity
    1K
    0.02%
  • Discovery
    1K
    0.02%

TikTok Targeting Audience United Arab Emirates Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    10.3M
    61.32%
  • Arabic
    3.5M
    20.92%
  • Hindi
    694K
    4.13%
  • Bengali
    514K
    3.06%
  • Malayalam
    296K
    1.76%
  • French
    172K
    1.02%
  • Tamil
    146K
    0.87%
  • Indonesian
    132K
    0.79%
  • Punjabi
    119K
    0.71%
  • Spanish
    106K
    0.63%
  • Russian
    101K
    0.6%
  • Telugu
    77K
    0.46%
  • Malay
    77K
    0.46%
  • Japanese
    69K
    0.41%
  • Traditional Chinese
    50K
    0.3%
  • Turkish
    45K
    0.27%
  • Italian
    42K
    0.25%
  • Portuguese
    40K
    0.24%
  • Marathi
    34K
    0.2%
  • Vietnamese
    31K
    0.18%
  • Gujarati
    31K
    0.18%
  • Thai
    25K
    0.15%
  • Polish
    24K
    0.14%
  • Hebrew
    23K
    0.14%
  • Kannada
    21K
    0.12%
  • German
    21K
    0.12%
  • Swedish
    17K
    0.1%
  • Finnish
    17K
    0.1%
  • Dutch
    17K
    0.1%
  • Korean
    12K
    0.07%
  • Hungarian
    10K
    0.06%
  • Romanian
    7K
    0.04%
  • Czech
    5K
    0.03%
  • Ukrainian
    4K
    0.02%
  • Greek
    2K
    0.01%
  • Rajasthani
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok United Arab Emirates Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    9.4M
    6.74%
  • News & Entertainment
    9.2M
    6.54%
  • Food & Beverage
    9.1M
    6.47%
  • Beauty & Personal Care
    8.9M
    6.39%
  • Apparel & Accessories
    8.6M
    6.17%
  • Travel
    8.6M
    6.15%
  • Business Services
    8.6M
    6.13%
  • Tech & Electronics
    8.3M
    5.91%
  • Life Services
    8.1M
    5.82%
  • Games
    8.1M
    5.82%
  • Vehicles & Transportation
    7.9M
    5.67%
  • Home Improvement
    7.5M
    5.35%
  • Household Products
    7.1M
    5.08%
  • Appliances
    6.4M
    4.56%
  • Education
    6.3M
    4.51%
  • E-Commerce
    5.2M
    3.73%
  • Baby, Kids & Maternity
    4.5M
    3.23%
  • Sports & Outdoors
    4.2M
    3.06%
  • Financial Services
    2.8M
    2.01%
  • Pets
    955K
    0.68%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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