TikTok Ad Targeting & Audience in Colombia 2024

by Werner Geyser Last Updated: June 4 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Colombia. TikTok Ad Targeting in Colombia now has more than 38.2M Audience.

In May 2025, Ad Targeting in Colombia exceeds 38.2M.

In June 2025, Ad Targeting in Colombia exceeds 38.2M, an increase of +55K, and the GDP per capita in Colombia is $5.3K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Colombia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    22M
    57.55%
  • FEMALE
    16.2M
    42.45%

TikTok Targeting Audience Colombia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    10M
    26.28%
  • 25-34
    16.4M
    43.02%
  • 35-44
    5.6M
    14.79%
  • 45-54
    3.1M
    8.15%
  • 55+
    2.9M
    7.76%

TikTok Targeting Audience Colombia Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    5.3M
    28.27%
  • Apple
    4.1M
    22.1%
  • Xiaomi
    3.9M
    21.12%
  • Motorola
    2.3M
    12.7%
  • HUAWEI
    1.1M
    5.92%
  • OPPO
    750K
    3.97%
  • Vivo
    427K
    2.26%
  • TECNO
    194K
    1.03%
  • Nokia
    151K
    0.8%
  • Honor
    105K
    0.56%
  • RealMe
    93K
    0.49%
  • LG
    65K
    0.34%
  • ZTE
    39K
    0.21%
  • Infinix
    29K
    0.15%
  • SONY
    6K
    0.03%
  • OnePlus
    5K
    0.03%
  • ITEL
    2K
    0.01%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Colombia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Spanish
    37.9M
    87.15%
  • English
    3.5M
    8.08%
  • Portuguese
    412K
    0.95%
  • Italian
    299K
    0.69%
  • French
    214K
    0.49%
  • Japanese
    147K
    0.34%
  • Tamil
    129K
    0.3%
  • Traditional Chinese
    121K
    0.28%
  • Swedish
    60K
    0.14%
  • Finnish
    50K
    0.11%
  • Malay
    47K
    0.11%
  • Hindi
    46K
    0.11%
  • Malayalam
    45K
    0.1%
  • Polish
    44K
    0.1%
  • Dutch
    44K
    0.1%
  • Arabic
    43K
    0.1%
  • German
    38K
    0.09%
  • Vietnamese
    36K
    0.08%
  • Turkish
    36K
    0.08%
  • Telugu
    35K
    0.08%
  • Korean
    32K
    0.07%
  • Indonesian
    31K
    0.07%
  • Hungarian
    28K
    0.06%
  • Kannada
    26K
    0.06%
  • Marathi
    21K
    0.05%
  • Russian
    18K
    0.04%
  • Romanian
    16K
    0.04%
  • Gujarati
    13K
    0.03%
  • Thai
    12K
    0.03%
  • Czech
    10K
    0.02%
  • Punjabi
    8K
    0.02%
  • Bengali
    8K
    0.02%
  • Ukrainian
    3K
    0.01%
  • Hebrew
    3K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Greek
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Colombia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    25M
    6.36%
  • News & Entertainment
    25M
    6.35%
  • Beauty & Personal Care
    23.7M
    6.03%
  • Tech & Electronics
    23.3M
    5.92%
  • Business Services
    23.1M
    5.87%
  • Food & Beverage
    22.6M
    5.76%
  • Life Services
    22.6M
    5.74%
  • Games
    22.4M
    5.7%
  • Apparel & Accessories
    21.6M
    5.49%
  • Travel
    20.1M
    5.12%
  • Household Products
    19.3M
    4.91%
  • Home Improvement
    18.6M
    4.73%
  • Education
    18.3M
    4.65%
  • E-Commerce
    18M
    4.59%
  • Appliances
    17.3M
    4.4%
  • Vehicles & Transportation
    16.6M
    4.22%
  • Financial Services
    14.8M
    3.76%
  • Pets
    14.6M
    3.71%
  • Sports & Outdoors
    13.4M
    3.41%
  • Baby, Kids & Maternity
    12.9M
    3.28%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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