TikTok Ad Targeting & Audience in Saudi Arabia 2024

by Werner Geyser Last Updated: June 4 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Saudi Arabia. TikTok Ad Targeting in Saudi Arabia now has more than 39.6M Audience.

In May 2025, Ad Targeting in Saudi Arabia exceeds 39.5M.

In June 2025, Ad Targeting in Saudi Arabia exceeds 39.6M, an increase of +108K, and the GDP per capita in Saudi Arabia is $20.1 (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Saudi Arabia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    24.3M
    61.24%
  • FEMALE
    15.3M
    38.76%

TikTok Targeting Audience Saudi Arabia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    9.2M
    23.37%
  • 25-34
    19.4M
    49.1%
  • 35-44
    6.4M
    16.26%
  • 45-54
    2.2M
    5.63%
  • 55+
    2.2M
    5.63%

TikTok Targeting Audience Saudi Arabia Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    10.2M
    54.38%
  • Samsung
    4.2M
    22.55%
  • HUAWEI
    1M
    5.78%
  • Xiaomi
    747K
    3.96%
  • OPPO
    602K
    3.19%
  • Vivo
    594K
    3.15%
  • TECNO
    339K
    1.8%
  • Infinix
    328K
    1.74%
  • Honor
    288K
    1.53%
  • RealMe
    159K
    0.84%
  • Motorola
    64K
    0.34%
  • OnePlus
    41K
    0.22%
  • Nokia
    41K
    0.22%
  • ITEL
    30K
    0.16%
  • LG
    15K
    0.08%
  • ZTE
    9K
    0.05%
  • SONY
    5K
    0.03%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Saudi Arabia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Arabic
    28.2M
    58.19%
  • English
    16M
    33.05%
  • Bengali
    999K
    2.06%
  • Hindi
    702K
    1.45%
  • Indonesian
    472K
    0.97%
  • French
    261K
    0.54%
  • Spanish
    213K
    0.44%
  • Malay
    180K
    0.37%
  • Japanese
    145K
    0.3%
  • Traditional Chinese
    142K
    0.29%
  • Turkish
    141K
    0.29%
  • Malayalam
    136K
    0.28%
  • Tamil
    111K
    0.23%
  • Portuguese
    77K
    0.16%
  • Russian
    68K
    0.14%
  • Italian
    66K
    0.14%
  • Korean
    58K
    0.12%
  • Telugu
    51K
    0.11%
  • Polish
    50K
    0.1%
  • Punjabi
    45K
    0.09%
  • Marathi
    42K
    0.09%
  • Gujarati
    42K
    0.09%
  • German
    35K
    0.07%
  • Finnish
    35K
    0.07%
  • Vietnamese
    29K
    0.06%
  • Dutch
    26K
    0.05%
  • Swedish
    25K
    0.05%
  • Kannada
    22K
    0.05%
  • Thai
    20K
    0.04%
  • Hungarian
    16K
    0.03%
  • Romanian
    11K
    0.02%
  • Czech
    11K
    0.02%
  • Hebrew
    8K
    0.02%
  • Greek
    4K
    0.01%
  • Ukrainian
    3K
    0.01%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Saudi Arabia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    31.4M
    6.32%
  • Food & Beverage
    31.3M
    6.3%
  • Beauty & Personal Care
    31.1M
    6.25%
  • News & Entertainment
    30.7M
    6.18%
  • Business Services
    30.4M
    6.12%
  • Apparel & Accessories
    29.1M
    5.86%
  • Games
    29M
    5.85%
  • Tech & Electronics
    28.2M
    5.68%
  • Life Services
    28.1M
    5.67%
  • Travel
    27.4M
    5.52%
  • Vehicles & Transportation
    26.7M
    5.38%
  • Home Improvement
    26.6M
    5.35%
  • Household Products
    26M
    5.24%
  • Appliances
    24.9M
    5.02%
  • Education
    22M
    4.43%
  • Baby, Kids & Maternity
    18.8M
    3.8%
  • Sports & Outdoors
    15.8M
    3.19%
  • Financial Services
    15.8M
    3.18%
  • E-Commerce
    15.6M
    3.16%
  • Pets
    7.4M
    1.5%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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