TikTok Ad Targeting & Audience in Pakistan 2024

by Werner Geyser Last Updated: June 4 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Pakistan. TikTok Ad Targeting in Pakistan now has more than 79.9M Audience.

In May 2025, Ad Targeting in Pakistan exceeds 79.7M.

In June 2025, Ad Targeting in Pakistan exceeds 79.9M, an increase of +274K, and the GDP per capita in Pakistan is $1.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Pakistan Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    56.7M
    70.98%
  • FEMALE
    23.2M
    29.02%

TikTok Targeting Audience Pakistan Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    30.1M
    37.63%
  • 25-34
    35.7M
    44.7%
  • 35-44
    8.4M
    10.56%
  • 45-54
    2.6M
    3.35%
  • 55+
    3M
    3.75%

TikTok Targeting Audience Pakistan Device

  • Device
    TikTok Target Audience
    Percentage
  • Vivo
    7.7M
    18.17%
  • OPPO
    7.2M
    17.17%
  • Infinix
    7M
    16.53%
  • Samsung
    6.3M
    15.05%
  • TECNO
    4.1M
    9.7%
  • Apple
    3.1M
    7.42%
  • HUAWEI
    1.7M
    4.12%
  • Xiaomi
    1.5M
    3.69%
  • RealMe
    1.3M
    3.22%
  • ITEL
    708K
    1.67%
  • Motorola
    379K
    0.89%
  • OnePlus
    350K
    0.82%
  • Honor
    322K
    0.76%
  • Nokia
    153K
    0.36%
  • LG
    103K
    0.24%
  • SONY
    66K
    0.16%
  • ZTE
    11K
    0.03%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Pakistan Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    79.6M
    79.49%
  • Hindi
    7.9M
    7.96%
  • Arabic
    5.5M
    5.54%
  • Japanese
    772K
    0.77%
  • Malay
    652K
    0.65%
  • Bengali
    633K
    0.63%
  • Spanish
    551K
    0.55%
  • Gujarati
    403K
    0.4%
  • Indonesian
    342K
    0.34%
  • Marathi
    316K
    0.32%
  • Portuguese
    315K
    0.31%
  • Telugu
    305K
    0.3%
  • Italian
    295K
    0.29%
  • Traditional Chinese
    289K
    0.29%
  • Tamil
    252K
    0.25%
  • French
    237K
    0.24%
  • Turkish
    233K
    0.23%
  • Malayalam
    233K
    0.23%
  • Punjabi
    184K
    0.18%
  • Polish
    169K
    0.17%
  • German
    124K
    0.12%
  • Dutch
    98K
    0.1%
  • Vietnamese
    96K
    0.1%
  • Finnish
    94K
    0.09%
  • Swedish
    91K
    0.09%
  • Kannada
    68K
    0.07%
  • Russian
    61K
    0.06%
  • Hungarian
    44K
    0.04%
  • Romanian
    41K
    0.04%
  • Thai
    39K
    0.04%
  • Czech
    39K
    0.04%
  • Korean
    26K
    0.03%
  • Greek
    5K
    0%
  • Ukrainian
    4K
    0%
  • Hebrew
    3K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Pakistan Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    63.4M
    8.23%
  • News & Entertainment
    58.2M
    7.55%
  • Food & Beverage
    57.4M
    7.45%
  • Games
    57.1M
    7.41%
  • Life Services
    52.8M
    6.85%
  • Tech & Electronics
    52.8M
    6.85%
  • Beauty & Personal Care
    52.5M
    6.82%
  • Apparel & Accessories
    50.1M
    6.51%
  • Home Improvement
    46.2M
    6%
  • Business Services
    45.3M
    5.88%
  • Travel
    42.9M
    5.57%
  • Appliances
    40.2M
    5.22%
  • Household Products
    39.2M
    5.09%
  • Vehicles & Transportation
    36.7M
    4.76%
  • Education
    23.9M
    3.1%
  • Baby, Kids & Maternity
    20.7M
    2.7%
  • Sports & Outdoors
    14.7M
    1.92%
  • Financial Services
    9.8M
    1.28%
  • E-Commerce
    4.8M
    0.63%
  • Pets
    1.4M
    0.19%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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