TikTok Ad Targeting & Audience in Switzerland 2024

by Werner Geyser Last Updated: June 4 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Switzerland. TikTok Ad Targeting in Switzerland now has more than 2.7M Audience.

In May 2025, Ad Targeting in Switzerland exceeds 2.6M.

In June 2025, Ad Targeting in Switzerland exceeds 2.7M, an increase of +51K, and the GDP per capita in Switzerland is $86.6K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Switzerland Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    1.2M
    45.9%
  • FEMALE
    1.4M
    54.1%

TikTok Targeting Audience Switzerland Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.04%
  • 18-24
    745K
    27.51%
  • 25-34
    871K
    32.16%
  • 35-44
    461K
    17.02%
  • 45-54
    344K
    12.7%
  • 55+
    286K
    10.56%

TikTok Targeting Audience Switzerland Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    734K
    66.85%
  • Samsung
    279K
    25.41%
  • OPPO
    29K
    2.64%
  • Xiaomi
    25K
    2.28%
  • HUAWEI
    13K
    1.18%
  • OnePlus
    3K
    0.27%
  • Nokia
    2K
    0.18%
  • Motorola
    2K
    0.18%
  • Zen Admire Unity
    1K
    0.09%
  • ZTE
    1K
    0.09%
  • Vivo
    1K
    0.09%
  • TECNO
    1K
    0.09%
  • SONY
    1K
    0.09%
  • RealMe
    1K
    0.09%
  • LG
    1K
    0.09%
  • Infinix
    1K
    0.09%
  • ITEL
    1K
    0.09%
  • Honor
    1K
    0.09%
  • Discovery
    1K
    0.09%

TikTok Targeting Audience Switzerland Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • German
    1.3M
    33.39%
  • English
    1M
    26.14%
  • French
    725K
    17.57%
  • Italian
    240K
    5.82%
  • Spanish
    148K
    3.59%
  • Portuguese
    147K
    3.56%
  • Arabic
    61K
    1.48%
  • Turkish
    52K
    1.26%
  • Russian
    46K
    1.11%
  • Romanian
    28K
    0.68%
  • Polish
    28K
    0.68%
  • Tamil
    25K
    0.61%
  • Traditional Chinese
    23K
    0.56%
  • Hungarian
    20K
    0.48%
  • Dutch
    12K
    0.29%
  • Swedish
    11K
    0.27%
  • Ukrainian
    9K
    0.22%
  • Japanese
    9K
    0.22%
  • Thai
    8K
    0.19%
  • Malayalam
    7K
    0.17%
  • Greek
    7K
    0.17%
  • Finnish
    7K
    0.17%
  • Vietnamese
    6K
    0.15%
  • Telugu
    6K
    0.15%
  • Malay
    6K
    0.15%
  • Indonesian
    6K
    0.15%
  • Hindi
    6K
    0.15%
  • Czech
    5K
    0.12%
  • Kannada
    4K
    0.1%
  • Korean
    3K
    0.07%
  • Gujarati
    3K
    0.07%
  • Punjabi
    2K
    0.05%
  • Marathi
    2K
    0.05%
  • Bengali
    2K
    0.05%
  • Rajasthani
    1K
    0.02%
  • Oriya
    1K
    0.02%
  • Hebrew
    1K
    0.02%
  • Haryanavi
    1K
    0.02%
  • Bihari
    1K
    0.02%
  • Assamese
    1K
    0.02%

TikTok Switzerland Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    1.5M
    6.13%
  • News & Entertainment
    1.5M
    6.07%
  • Beauty & Personal Care
    1.4M
    6%
  • Life Services
    1.4M
    5.97%
  • Food & Beverage
    1.4M
    5.94%
  • Games
    1.4M
    5.84%
  • Business Services
    1.4M
    5.66%
  • Apparel & Accessories
    1.3M
    5.6%
  • Tech & Electronics
    1.3M
    5.46%
  • Household Products
    1.3M
    5.32%
  • Travel
    1.2M
    5.16%
  • Education
    1.2M
    5.07%
  • Vehicles & Transportation
    1.2M
    4.97%
  • Home Improvement
    1.1M
    4.76%
  • Appliances
    1.1M
    4.76%
  • Financial Services
    1.1M
    4.66%
  • Sports & Outdoors
    1.1M
    4.46%
  • E-Commerce
    909K
    3.66%
  • Baby, Kids & Maternity
    650K
    2.62%
  • Pets
    471K
    1.9%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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