TikTok Ad Targeting & Audience in Netherlands 2024

by Werner Geyser Last Updated: June 4 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Netherlands. TikTok Ad Targeting in Netherlands now has more than 6.8M Audience.

In May 2025, Ad Targeting in Netherlands exceeds 6.6M.

In June 2025, Ad Targeting in Netherlands exceeds 6.8M, an increase of +140K, and the GDP per capita in Netherlands is $52.3K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Netherlands Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    2.8M
    41.77%
  • FEMALE
    3.9M
    58.23%

TikTok Targeting Audience Netherlands Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    2M
    30.65%
  • 25-34
    2.1M
    32.03%
  • 35-44
    1M
    15.17%
  • 45-54
    833K
    12.23%
  • 55+
    675K
    9.91%

TikTok Targeting Audience Netherlands Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    2.1M
    66.42%
  • Samsung
    855K
    26.66%
  • OPPO
    81K
    2.53%
  • Xiaomi
    64K
    2%
  • OnePlus
    22K
    0.69%
  • HUAWEI
    19K
    0.59%
  • Motorola
    16K
    0.5%
  • SONY
    3K
    0.09%
  • RealMe
    3K
    0.09%
  • Nokia
    3K
    0.09%
  • LG
    2K
    0.06%
  • Honor
    2K
    0.06%
  • Zen Admire Unity
    1K
    0.03%
  • ZTE
    1K
    0.03%
  • Vivo
    1K
    0.03%
  • TECNO
    1K
    0.03%
  • Infinix
    1K
    0.03%
  • ITEL
    1K
    0.03%
  • Discovery
    1K
    0.03%

TikTok Targeting Audience Netherlands Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Dutch
    5.4M
    51.9%
  • English
    3.4M
    32.57%
  • Arabic
    282K
    2.68%
  • German
    167K
    1.58%
  • Spanish
    164K
    1.56%
  • Polish
    159K
    1.51%
  • Turkish
    153K
    1.45%
  • French
    98K
    0.93%
  • Russian
    91K
    0.86%
  • Romanian
    69K
    0.65%
  • Italian
    55K
    0.52%
  • Portuguese
    48K
    0.46%
  • Traditional Chinese
    47K
    0.45%
  • Tamil
    44K
    0.42%
  • Hungarian
    27K
    0.26%
  • Swedish
    22K
    0.21%
  • Indonesian
    20K
    0.19%
  • Hindi
    19K
    0.18%
  • Ukrainian
    18K
    0.17%
  • Malayalam
    17K
    0.16%
  • Japanese
    17K
    0.16%
  • Finnish
    14K
    0.13%
  • Greek
    13K
    0.12%
  • Telugu
    12K
    0.11%
  • Malay
    12K
    0.11%
  • Korean
    12K
    0.11%
  • Vietnamese
    9K
    0.09%
  • Kannada
    9K
    0.09%
  • Thai
    7K
    0.07%
  • Gujarati
    7K
    0.07%
  • Czech
    6K
    0.06%
  • Marathi
    5K
    0.05%
  • Bengali
    4K
    0.04%
  • Punjabi
    3K
    0.03%
  • Hebrew
    2K
    0.02%
  • Rajasthani
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok Netherlands Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Beauty & Personal Care
    3.9M
    6.07%
  • Apps
    3.8M
    5.98%
  • News & Entertainment
    3.8M
    5.96%
  • Games
    3.6M
    5.67%
  • Apparel & Accessories
    3.6M
    5.66%
  • Life Services
    3.6M
    5.64%
  • Food & Beverage
    3.6M
    5.61%
  • Business Services
    3.5M
    5.48%
  • Home Improvement
    3.4M
    5.41%
  • Household Products
    3.4M
    5.32%
  • Appliances
    3.3M
    5.12%
  • Tech & Electronics
    3.2M
    5.07%
  • Travel
    3.2M
    4.96%
  • Vehicles & Transportation
    3M
    4.79%
  • Education
    2.9M
    4.54%
  • Sports & Outdoors
    2.9M
    4.51%
  • E-Commerce
    2.8M
    4.34%
  • Pets
    2.3M
    3.69%
  • Financial Services
    2.3M
    3.64%
  • Baby, Kids & Maternity
    1.6M
    2.54%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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