TikTok Ad Targeting & Audience in Brazil 2024

by Werner Geyser Last Updated: June 4 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Brazil. TikTok Ad Targeting in Brazil now has more than 133.1M Audience.

In May 2025, Ad Targeting in Brazil exceeds 133.1M.

In June 2025, Ad Targeting in Brazil exceeds 133.1M, an increase of -13K, and the GDP per capita in Brazil is $6.7K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Brazil Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    78.1M
    58.71%
  • FEMALE
    54.9M
    41.29%

TikTok Targeting Audience Brazil Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    31.7M
    23.82%
  • 25-34
    50M
    37.61%
  • 35-44
    21.9M
    16.51%
  • 45-54
    14.6M
    10.97%
  • 55+
    14.7M
    11.09%

TikTok Targeting Audience Brazil Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    27.2M
    39.09%
  • Apple
    20M
    28.72%
  • Motorola
    12.4M
    17.8%
  • Xiaomi
    8M
    11.55%
  • LG
    931K
    1.34%
  • RealMe
    521K
    0.75%
  • Infinix
    179K
    0.26%
  • Nokia
    151K
    0.22%
  • OPPO
    99K
    0.14%
  • TECNO
    39K
    0.06%
  • HUAWEI
    22K
    0.03%
  • OnePlus
    11K
    0.02%
  • ZTE
    7K
    0.01%
  • Honor
    7K
    0.01%
  • Vivo
    6K
    0.01%
  • ITEL
    5K
    0.01%
  • SONY
    2K
    0%
  • Zen Admire Unity
    1K
    0%
  • Discovery
    1K
    0%

TikTok Targeting Audience Brazil Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Portuguese
    131.4M
    84.22%
  • English
    12.3M
    7.89%
  • Spanish
    6.2M
    4.02%
  • Italian
    1.1M
    0.76%
  • French
    827K
    0.53%
  • Japanese
    409K
    0.26%
  • Traditional Chinese
    386K
    0.25%
  • Tamil
    370K
    0.24%
  • Swedish
    232K
    0.15%
  • Arabic
    196K
    0.13%
  • Finnish
    192K
    0.12%
  • Vietnamese
    169K
    0.11%
  • Malay
    168K
    0.11%
  • Dutch
    162K
    0.1%
  • Turkish
    149K
    0.1%
  • Indonesian
    145K
    0.09%
  • Hungarian
    133K
    0.09%
  • Polish
    132K
    0.08%
  • Korean
    131K
    0.08%
  • Malayalam
    128K
    0.08%
  • Telugu
    127K
    0.08%
  • German
    126K
    0.08%
  • Hindi
    108K
    0.07%
  • Thai
    100K
    0.06%
  • Russian
    96K
    0.06%
  • Kannada
    75K
    0.05%
  • Romanian
    65K
    0.04%
  • Gujarati
    57K
    0.04%
  • Czech
    50K
    0.03%
  • Marathi
    44K
    0.03%
  • Bengali
    35K
    0.02%
  • Punjabi
    20K
    0.01%
  • Ukrainian
    11K
    0.01%
  • Hebrew
    10K
    0.01%
  • Greek
    6K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Brazil Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    86.4M
    7.15%
  • News & Entertainment
    83.9M
    6.95%
  • Beauty & Personal Care
    77.8M
    6.44%
  • Food & Beverage
    75.4M
    6.24%
  • Games
    74.4M
    6.16%
  • Life Services
    74M
    6.13%
  • Business Services
    71.5M
    5.92%
  • Tech & Electronics
    66.4M
    5.5%
  • Household Products
    66.3M
    5.49%
  • Apparel & Accessories
    63.6M
    5.27%
  • Travel
    61.1M
    5.06%
  • Vehicles & Transportation
    59.7M
    4.95%
  • Home Improvement
    55.3M
    4.58%
  • Appliances
    55.1M
    4.56%
  • Financial Services
    51.6M
    4.27%
  • Education
    51.4M
    4.26%
  • E-Commerce
    42M
    3.48%
  • Baby, Kids & Maternity
    37.8M
    3.14%
  • Sports & Outdoors
    26.9M
    2.23%
  • Pets
    26.6M
    2.21%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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