TikTok Ad Targeting & Audience in Kazakhstan 2024

by Werner Geyser Last Updated: June 4 2025 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Kazakhstan. TikTok Ad Targeting in Kazakhstan now has more than 17.6M Audience.

In May 2025, Ad Targeting in Kazakhstan exceeds 17.7M.

In June 2025, Ad Targeting in Kazakhstan exceeds 17.6M, an increase of -46K, and the GDP per capita in Kazakhstan is $9K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Kazakhstan Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    9.8M
    55.52%
  • FEMALE
    7.8M
    44.48%

TikTok Targeting Audience Kazakhstan Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    5.3M
    30.08%
  • 25-34
    6.6M
    37.38%
  • 35-44
    2.6M
    15.03%
  • 45-54
    1.5M
    8.85%
  • 55+
    1.5M
    8.65%

TikTok Targeting Audience Kazakhstan Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    3.3M
    35.78%
  • Samsung
    2.9M
    31.64%
  • Xiaomi
    1.3M
    14.79%
  • OPPO
    867K
    9.28%
  • Vivo
    439K
    4.7%
  • HUAWEI
    189K
    2.02%
  • RealMe
    61K
    0.65%
  • Honor
    29K
    0.31%
  • TECNO
    24K
    0.26%
  • OnePlus
    15K
    0.16%
  • Infinix
    15K
    0.16%
  • Nokia
    5K
    0.05%
  • LG
    5K
    0.05%
  • ZTE
    3K
    0.03%
  • Motorola
    3K
    0.03%
  • ITEL
    3K
    0.03%
  • SONY
    2K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Kazakhstan Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Russian
    17.2M
    88.57%
  • English
    1.4M
    7.34%
  • Turkish
    98K
    0.5%
  • Traditional Chinese
    88K
    0.45%
  • Spanish
    77K
    0.39%
  • Arabic
    47K
    0.24%
  • Japanese
    37K
    0.19%
  • Korean
    34K
    0.17%
  • French
    34K
    0.17%
  • Italian
    31K
    0.16%
  • Polish
    28K
    0.14%
  • German
    27K
    0.14%
  • Finnish
    26K
    0.13%
  • Ukrainian
    24K
    0.12%
  • Portuguese
    24K
    0.12%
  • Tamil
    23K
    0.12%
  • Malay
    21K
    0.11%
  • Indonesian
    20K
    0.1%
  • Hindi
    20K
    0.1%
  • Swedish
    17K
    0.09%
  • Malayalam
    16K
    0.08%
  • Vietnamese
    15K
    0.08%
  • Telugu
    11K
    0.06%
  • Marathi
    11K
    0.06%
  • Dutch
    10K
    0.05%
  • Gujarati
    9K
    0.05%
  • Thai
    8K
    0.04%
  • Czech
    8K
    0.04%
  • Hungarian
    7K
    0.04%
  • Romanian
    6K
    0.03%
  • Kannada
    6K
    0.03%
  • Bengali
    5K
    0.03%
  • Punjabi
    4K
    0.02%
  • Rajasthani
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Hebrew
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Greek
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok Kazakhstan Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    14.1M
    6.32%
  • News & Entertainment
    13.8M
    6.2%
  • Food & Beverage
    13.4M
    6.04%
  • Beauty & Personal Care
    13M
    5.85%
  • Games
    12.6M
    5.69%
  • Life Services
    12.6M
    5.67%
  • Business Services
    12.5M
    5.64%
  • Education
    12.3M
    5.52%
  • Apparel & Accessories
    12.1M
    5.43%
  • Household Products
    11.6M
    5.24%
  • Home Improvement
    11.4M
    5.13%
  • Appliances
    11.4M
    5.13%
  • Vehicles & Transportation
    11.1M
    4.99%
  • Travel
    10.5M
    4.73%
  • Tech & Electronics
    10.3M
    4.65%
  • Financial Services
    9.5M
    4.28%
  • E-Commerce
    9.1M
    4.12%
  • Sports & Outdoors
    8.9M
    4.02%
  • Pets
    6.8M
    3.08%
  • Baby, Kids & Maternity
    5M
    2.26%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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